Karon Thackston

Guides (2):

Making Your Sales Copy Sell - Even In a Recession
May 07, 2008
In order to build trust and create an atmosphere conducive to converting cautious visitors into customers, you'll need to make three things obvious in your copy.

Consistency Is Key in the PPC Conversion Process
April 03, 2008
The most tragic mistake most online marketers make is not conveying a uniform message all the way from beginning to end. When you do, you'll get the highest conversion rates possible from your PPC campaign.