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Guides (13):
GM and FaceBook: A Lesson in Marketing
May 21, 2012
Recently, Facebook has been making news. No, it's not regarding the IPO (directly). It's not about Zuckerberg's choice in garb. It has to do with the General Motors and Facebook breakup. It's a real-to-life and educative lesson for business owners: online marketing is not black and white; make your campaign unique to your brand and respective consumers.
Get Potential Clients Involved
May 15, 2012
Business owners, how many of you are confused regarding the expanse of marketing literature as well as the contrast in views? I see a lot of your hands up; I understand. Understanding a foreign industry is a challenge.
Premeditation is the Key to Digital Marketing
May 09, 2012
Google is a great marketing tool for many businesses. The way people 'search' for desired goods and services has changed significantly from an external one to an online one. However, as many businesses are experiencing, marketing online comes at a cost. No, I don't mean third-party marketing service cost; I mean over-optimizing and incurring penalties – those kinds of costs. There is good news. Many penalties can be avoided through premeditation. Consider the following suggestions.
How Do You ID ITs?
April 25, 2012
The Internet business is booming. More traditional brands are coming aboard as well as a wealth of IT startups. Regardless of size, one thing all parties have in common are IT needs. How do you go about servicing the need? Do you keep things in-house, incurring costs of hardware, maintenance, and IT workers? Do you throw some caution to the wind an
US Government Intercedes with E-books
April 17, 2012
The US Justice Department interceded in the business affairs of Apple and Amazon lately, ruling on the side of lower-priced e-books. The Department posed an antitrust suit on Apple and five other large book publishers. The government felt the group of publishers was strategically attempting to raise the prices on e-books, prices which Amazon has lowered to $9.99 for new and popular books.
Is the Labor Market Working Toward a Comeback?
April 11, 2012
There have been visible signs of an economic recovery, at least in the Twitter streams. Last week, I spotted several companies sending messages of incipient 'talent' searches, new-hire opportunities. Is the online marketing community representative of the larger labor market?
Sub-Group Brand Politics
April 04, 2012
The elections are approaching. That means we'll be confronted with loads of copy related to strategies, momentum, and trial-error successes. A recent glance at the Wall Street Journal elicits news of the 'GOP' trying to 'Woo Hispanics.' Obviously, particular parties recognize the population is segmented into smaller cultures and sub groups, just like brand consumers.
What the New iPad Could Mean for Mobile E-Commerce
March 08, 2012
The long-awaited iPad HD (formerly referred to as the iPad 3) is slated to debut tomorrow and the hype surrounding Apple's newest product is currently one of the hottest discussions on the Internet. Although numerous websites have posted blogs and articles covering the confirmed and rumored features of the new iPad, few have mentioned one of the most important aspects of Apple's new tablet: Its potential effect on E-Commerce.
A Beginner's Guide to Social Media
February 27, 2012
As most developers already know, social media is becoming a much bigger part of the search engine optimization picture. Traditionally, most SEO campaigns have been reliant on a combination of keywords, content and HTML code.
The Role of On-Page Content in SEO Strategies
February 06, 2012
Many SEO developers have made a habit of focusing on keywords over the years and while relevant, useful keywords are an integral part of a search engine optimization campaign, some of those developers have not seen a great increase in traffic. Users care about more than just keywords; they care about content.
The (Quickly) Changing Role of Twitter in SEO
January 30, 2012
As Google goes forward with the changes to their search functioning making results more personalized by incorporating Google+ and other features, ripples continue to be sent out through the internet and search communities. Twitter has now released a strong statement opposing the changes because as they see it, twitter content will not appear on Google SERPs with as high a ranking as before.
Facilitating Reputation Management Campaigns With Proper Communication
January 23, 2012
Communication is central to just about everything we do, every day. This we all know and are constantly reminded of when we find ourselves in or witnessing common misunderstandings or failed conversations. Nowhere is it more essential to have clear communication though than in correspondence with clients regarding SEO, reputation management, or other campaigns that a firm is managing. Given the nature of reputation management, however, mutual understanding here is paramount.
Customizing SEO Campaigns
January 18, 2012
Personalization is becoming an even bigger part of SEO strategies at the start of 2012. The search giant, Google, in its attempt to gain some of Facebook's social networking market share, is rolling out its Search Plus Your World feature presently. This feature is entirely designed to incorporate personalized, social media elements even further into Google's algorithms than ever before and SEOs now have another powerful tool at their disposal. | 
