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Meghan Belnap
Meghan Belnap has written 26 articles for SB Informer.
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In a Sea of Signs: How to Make Your Business Stand Out at Conventions

Meghan Belnap

July 30, 2014


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Trade shows and conventions are important events for businesses. Conventions provide businesses with an opportunity to introduce a brand, product or service to a large audience of buyers, industry experts and even journalists. Attracting attention and interested buyers to a booth can be challenging at large events. These tips will help any business to stand out at a convention.

Get Employees into the Crowd

A good booth and display will only go so far. It is important to get employees out into the crowd. The employees should be dressed in branded colors and carry promotional items or literature. They should try to aggressively direct potential leads to the booth. This proactive and personal approach can distinguish a business even in a crowded convention.

Offer Incentives

Something that can get sales leads to stop at a display is some type of incentive. An incentive can be anything the person at the convention finds valuable. This could be branded promotional items, free snacks or discounts on initial orders from the business. People at the convention will find it hard to ignore an exhibitor who is offering an incentive to learn about the products or services.

Have an Eye-Catching Display

The displays used at a convention are the most important tools for making a business stand out from the crowd and competition. Booths that have nothing more than a printed banner on top will blend into the sea of other signs on the floor. Businesses should consider using experts like Envoprint POS Displays to create customized stands that reflect the brand and services offered. An eye-catching display will cause people walking by to notice the business and assess the products or services. A good display can draw in leads throughout the entire convention.

Market before the Event

Another technique that can make a business stand out is to market before the event. This can involve social media, direct mail or even outbound calls. The idea is to contract potential leads or market segments and announce that the business will be at the convention. This type of marketing can generate excitement about products or services. The result of successful marketing is an increase in traffic and interest during the convention.

Hold a Contest

A very crowded convention can be confusing and chaotic. Something that can create urgency in sales leads and bring people to a booth is holding a contest. Simple raffles or games associated with the products will draw attention especially if someone has the chance to win something valuable. Contests create excitement and can get products into the crowd at the convention.


                   



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