Branding Your Business: Why You Should Have This Figured Out Before You Do More Advertising

Anita Ginsburg

October 01, 2014

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Branding your business is vital to getting the customers you deserve. Knowing what to do and how to brand your company will be the foundation for the rest of your business ventures. Here’s what to think about before you do any more advertising.

Decide who your customer is

Before you advertise to your customer, you need to know what your customer is like. How old is your customer? Are your products or services for women or men? What kinds of jobs do your customers have? What are their values? Understanding what types of people you’re marketing to is your first priority. This will make a major difference in how you go about your advertising. Aside from the details, this will let you know if internet marketing or traditional advertising will reach more of your target audience.

Know what your customers dislike

Knowing who your customer isn't is just as important as knowing who your customer is. When it comes to competing against other companies in your niche, you want to know what your customers hate. Find out what your customers don’t value. Microsoft users are different from Apple users. Target customers are different from Wal-Mart customers. These companies sell similar items, but market to their audiences in different ways.

Offer value consistently

Branding your business is a process. It takes time to develop a brand that represents your company. With every transaction, product implementation and marketing campaign you do, offer value to your customers. Don’t simply state your mission. Live your mission each day. Make sure every employee and manager is on board.

Pick design elements that give a unique look

Design says a lot to your customers. Create a look that represents you and your clientele. From your logo to the furniture in your space, choose your design carefully. For example, if you have a restaurant, you want to pick quality pieces that reflect your style, suggest the experts at Jamco Wood Products Ltd. If you’re a tech company, you’ll want a website that shows off your modern edge and innovation.

Build a strong social media presence

If you want to bring in more customers, you’ll need a strong social media presence online. Every type of company is using social media platforms to bolster their business and speak with their customers regularly. From giving updates and promotional codes to asking for their feedback, this strategy works for all businesses from restaurants and clothing stores to tech companies.

Give great customer service

When your customers feel appreciated by your business, they’ll be much more likely to come back. Consumers can feel like they’re only numbers to some companies. Once you show them how important they are to you, these same customers will tell their friends and family about your services if they’re pleased with your business.

When it comes to advertising your business, your brand is everything. Make sure your marketing reflects your company’s mission. Use these tips to put together a brand that brings you success.