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Meghan Belnap
Meghan Belnap has written 26 articles for SB Informer.
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Small Business Plan - Show off Your Wares Properly for Increased Sales

Meghan Belnap

October 21, 2014


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Owning a small business and making it successful is one of the most common American dreams. Unfortunately, achieving this dream is no easy feat. One of the ways that you can help insure that your business succeeds in the small things is by correctly arranging and sorting your products at your storefront.

Theory of Arranging Objects

The most basic rule of thumb for arranging products on shelves says large objects should be grouped together on both sides of a display. Smaller items are then arranged together in the center of the display with larger ones acting as bookends. This strategy may or may not work well for you, but it is a way to begin thinking about your wares as forms.

Color, shape, and size matters when you are trying to communicate clearly with your customers. Finding harmony among these elements, and arranging your wares accordingly will unclutter your displays.

Content matters as much as color, shape and size when you are trying to create an effective display of products. Group items used in tandem. This seems straightforward at first. For example, most department stores have a men’s and women’s department. You can sell more if you think harder about the relation between certain products and arranged your wares into like-minded sections. In addition, know your neighbors when it comes to content. Be aware of subjects that might offend your local community, and curate your stock appropriately.

You can peak the interests of returning customers by re-arranging your displays as frequently as possible. Set up your items in a way that makes it simple to rearrange them again. Returning customers will notice items they missed before. The freshness will give your business a sense of dynamic energy too.

Unify Your Interior

Color, shape, size and content of your wares matter when you are trying to show off your selection. The atmosphere around it all plays an important in selling your wares as well. Deciding a theme helps small businesses focus displays while still offering a diverse body of products. Will your space be brightly lit, or dark and enchanting? Is there a common style shared by potential customers that can inspire your store’s interior? Should your theme change with seasons, or is a permanent layout more suited to your particular strategy? You get the point. Your wares need a unified field, or theme. This helps customers move through your space. It helps customers see your offerings, and helps you sell more effectively.

Always Remix Your Window Display

Most small businesses have a window display for passing traffic. Your window display is the frontline of peaking curiosity in your wares. The same concept of constantly rearranging your wares to provoke interest applies to your window display. Keep it simple by adding some easy-to-manage store supplies from National Hanger Company so changing the layout often is an easy task.

Any small business can benefit from a concise and direct business model with proper goals and metrics. A well-organized location will do wonders for sales and visiting customers will tell their friends of a great experience.


                   



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