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John McMalcolm

John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to small business.

John McMalcolm has written 28 articles for SB Informer.
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Do You Have Loyal Customers?

John McMalcolm

March 04, 2015


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The ability to retain customers is essential to the success and growth of your small business.

However, it is not easy to keep your customers loyal these days, because there are numerous businesses vying for their business.

In order to prevent your customers from going elsewhere, you need to make constant efforts to meet their needs and preferences, and provide the best possible shopping experience for them.

Here are a number of things you can do to improve customer loyalty….

Put Yourself in Your Customers' Shoes

To achieve a high level of customer satisfaction, you need to understand how your customers feel when they are buying from you, making enquiries or asking for assistance.

By putting yourself in their shoes, you will get a clearer idea of various aspects of their shopping experience, including the ease and convenience of purchasing your products, interaction with your employees and the availability and quality of your customer service.

Use the insights you gain to improve your processes and strategies.

 

Be Friendly and Courteous

People like to feel welcomed and appreciated when they are shopping.

A simple smile, friendly greeting and warm "thank you" can go a long way toward creating a pleasant shopping experience.

If you want to generate more repeat business, you have to make sure that your employees are friendly and courteous at all times.

 

Stay in Touch with Your Customers

In order to keep your customers happy, you need to show them that you care about them and are willing to go the extra mile to retain them.

This can be done by calling or emailing them, interacting with them on social media and sending them greeting cards from time to time. It is also a good idea to use text messaging or mobile apps to communicate with your customers, because mobile has become one of the most preferred mediums of communication.

According to an article entitled "Take the Short Road to Customer Loyalty", experts at eMarketer.com estimated that about 4.55 billion people worldwide used a smartphone in 2014.

 

Ask for Feedback

Asking your customers for feedback will make them feel that you value their opinions.

In doing so; you can find out which aspects of your business they are happy or unhappy with, and take the necessary measures to address problem areas and achieve greater customer satisfaction.

You can get feedback by interacting with your customers or conducting surveys.

 

Start a Loyalty Program

Loyalty programs have been around for a long time, and they have been proven to be effective in retaining customers. These programs give your customers an incentive to continue patronizing your small business.

You can offer discounts, gifts or other rewards to customers who make purchases or give referrals.

Achieving and maintaining a high level of customer loyalty is a task that requires long-term effort and commitment.

The abovementioned customer retention strategies can help you make your small business stand out from the competition, develop closer relationships with your customers and create a steady stream of profits.


                   



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