Article

Tristan Anwyn

Tristan Anwyn writes on a wide variety of topics, including branding, inbound marketing, using video for your business, and social media.

Tristan Anwyn has written 44 articles for SB Informer.
View all articles by Tristan Anwyn...

Designing the Right Sales Video is Your Business

Tristan Anwyn

May 21, 2015


Not rated
Rate:

Are you using video to promote your small business?

More and more businesses are tapping in to the power of video.

With a report by visual commerce solutions company Invodo predicting that 74% of all internet traffic will be video-based by 2017, it's clear that video is something your business needs.

No matter what your business or your budget, you can use video to get your message across - it could be the difference that converts interest into sales.

So just what are some of the ways you can use video to promote your business?

Make Your Message Clear

Video works best with a clear, central message that is easy to understand.

For example, you can offer tips, showcase your brand personality or preview a new line. Keep your video focused on your central message to make sure it doesn't get watered down. The visual impact of video makes it the perfect choice for saying what you want to say loud and clear.

Take Lowe's Fix In Six campaign.

The home improvement chain created a series of entertaining six-second Vine videos, each showing one quick and easy tip for customers. Vine videos can easily be created using a smartphone and you don't need a big budget to make a big impact.

Show off Your Product

Whether you sell a physical product, a digital product or a service, video can help you to pitch it to customers.

Video gives your customers a chance to see what you can do for them, which is a powerful sales tool. Using video means you can show rather than just tell, giving your customers a clear, visual hook that explains why they need your product in their lives.

Blendtec's "Will It Blend" campaign is a wonderful example of product demonstration.

The videos, which quickly went viral, showed Blendtec CEO Tom Dickson blending everything from mobile phones to Justin Bieber CDs. A short video showing what you can do will help persuade your customers to buy.

Evoke Emotions

You can use video to engage your customers and evoke emotions.

For example, as the article "Florida Man Uses Funny Video to Sell His Maxima Back to Nissan" points out, being funny goes a long way with the right audience.

You can also stir nostalgia, evoke a sense of family or security, encourage your viewers to feel daring, or whatever feeling best matches the mood you want to convey.

GoPro cameras use a sense of wonder and awe to encourage their customers to "be a hero".

From close encounters with seals that want belly rubs, to a fireman rescuing a tiny kitten, the videos are engaging and emotive.

Share Your Expertise

Try using video to demonstrate your expertise.

A YouTube channel is free and easy to set up, and with just some basic equipment such as a digital camera or smart phone, you can create a video that establishes your business as a top source for advice and expertise.

Take for example Santander.

The bank's YouTube channel has everything from helpful videos on how to manage your account, to videos that demystify mortgages. A series of videos of tips, tricks and insider knowledge will help your customers to associate you with advice they can trust.

Video is a fantastic medium for businesses of all shapes and sizes.

As well as adding visual appeal and keeping your content interesting, video helps customers to put faces and voices to your brand name, creating a more personal connection.


                   



Add comment Add comment (Comments: 0)  

Advertisement

Partners

Related Resources

Other Resources