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Turn to Text Message Marketing for Better Lead Generation

Tristan Anwyn

November 24, 2015

Are you ready for a cost effective way to generate more leads for your small business? Then it's time to take a look at text message marketing.

Whether you already use text message marketing in your business or not, it's always a good time to make better use of text message marketing.

Your small business needs new leads to thrive.

New leads mean new customers, more sales, and a bigger pool of people who are interested in what you do.

So just how can you use text message marketing to generate more leads for your business?

Here are five top tips to get you started….

Focus on Value

If you want to generate leads and keep your subscribers interested in your text marketing campaigns, you need to provide real value.

Ask yourself what your subscribers stand to gain from signing up to your text message list. Just promoting your business isn't enough.

You need to offer them something that they'll enjoy receiving, and that they won't get from any other marketing channel.

For example:

• Exclusive deals;
• Time limited offers;
• The chance to influence future products;
• First looks at new products;
• VIP perks such as freebies or event passes;
• Give your customers a reason to sign up with you.

Promote Your Text Messages

As the article "7 Tips for Using Text Message Marketing To Increase Lead Generation" says, a successful text message campaign relies on attracting subscribers.

It's not legal to text a customer who hasn't given you their permission to do so. To get that permission, you need to promote.

Use your social media profiles or email list to promote your text message subscriber list. Be sure to set out the benefits and value to be gained, as outlined above, to grab your potential subscribers' interest.

Divide up Your Subscriber List

Once customers have subscribed to your list, you can generate leads for new and future products by dividing your subscriber list.

For example, you might divide your list up by:

• Demographics;
• Buying power;
• Length of time as your customer;
• Recent purchase history;
• Interests.

Dividing your list means you can send out messages that are tailored to be highly relevant to the recipient.

That way, when you want to generate buzz for new and future products, you can reach the right people.

Make it Easy to Subscribe

If you want to generate more leads via text message marketing, make it easy to sign up.

For example, if your customers are going to be texting a short-code, make sure it's easy to remember. If you're asking them to text a specific word, choose one with no margin for error on the spelling.

Tell your customers loud and clear how to subscribe, what they stand to gain from subscribing, and how to unsubscribe if they want to.

The easier you make it for them to sign up, the more likely they are to do so.

Follow Up

When a customer buys from you, or shows interest in your products or services, use text message marketing to follow up with them. Text message marketing is ideally suited to sending out short surveys to garner customer opinion.

A simple survey can let you know what your customers think of your business and products, and give you an indication of what you need to do to keep them interested.

Ask them:

• What they liked;
• What they didn't;
• If they received good customer service;
• If they need anything else from you;
• What they would like to see more of from your business;
• Any problems they need solving.

Keep your surveys simple and to the point, and focus on one specific question.

Text message marketing is easy to carry out, and cost effective compared to many other marketing methods.

Start using text message marketing today to reach out to customers and generate new leads for your small business.

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