7 Interesting Ways by Which Email Marketing Can Fetch You Results

Sujain Thomas

May 19, 2016

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Do you want to reach out to a large client base? In that case, you can leverage email marketing. The combination of newsletters and emails sent to the target audience can alter the future of your business. Email marketing is one of the most effective ways of making your audience realize that you exist and can cater to their needs.

In this article, we are going to discuss how you can get the audience through email marketing techniques.

1. Use mobile devices to capture email market

In 2015, around 49% emails were opened via mobile devices. Industry experts believe that with the increasing dependency on mobile devices and on cloud-based systems, the importance of desktop suites and legacy systems is slowly going to come to an end. In such circumstances, the number of people accessing their emails through mobile devices is going to witness a tremendous rise.

2. Leverage animation and video content

Animations and videos are increasingly being used by email marketers to attract the attention of the people they wish to target. A colorful and dynamic video can compel your audience to click on it. You can use tools like, timers to increase the click through rate of the email. Videos and animations can enhance the engagement and sales on your site.

3. Offer personalized user experience

You can communicate more personally with your audience with the help of real-time email marketing. With technology advancing at a rapid rate, you can now get better insight into the behavior of your target audience. Instead of simply addressing your audience with their names, you can also address their tastes, preferences, and needs. By sending newsletters that are relevant to the searches of a user, you can drive conversion on your site. It also increases brand loyalty among your client base. An organization offering bulk email marketing services in Mumbai can help you realize the benefits of real-time email marketing through a personalized approach.

4. Make the most of the email templates

Nowadays, more and more businesses are using email templates to cater to the tastes of a wide variety of audiences. With a vast array of choices, you can edit a template design and make your own additions. Email templates give you the ability to take the advantage of automation as you can quickly design an email with their help and save time.

5. Use the advantages of interactive emails

You can appeal to the senses of your audience by using interactive emails. By attributing kinetic properties in your email, you can offer a fun experience to your audience. If the email comes with a snowfall effect and if the recipient can stop the movement with a click, you can gain the interest of your audiences.

6. Get rid of obsolete email marketing strategies

Blast emails are hardly used in this era of personalized emails with interactive features. You should stop using such emails as they add no value or offer no good user experience. The new era depends on responding to the attitude of the audience on a website. Modern email marketing strategies offer customized services to audiences. Sending newsletters with discount offers on a particular item is a new technique to generate qualified leads.

7. Combine emails with social media marketing

The coming years are going to make full use of social media marketing and emails. You can garner a considerably strong email list from your social media profile. On the other hand, you can also add social media content in the text of the email.

Conclusion

The above-mentioned techniques can appeal to your audiences and fetch you high traffic as well as conversion.