Does Your Website Get Consumer Love?

Dave Thomas

July 18, 2016

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Small business owners know that the deck can oftentimes be stacked against them.

For one, those running small businesses typically do not have the financial capital to back them up when things get tough.

Secondly, small business owners generally do not have the marketing and/or advertising budgets to be able to promote their brands like the bigger corporations do.

Finally, running a small business oftentimes means overseeing just about every if not all employees on your own. You may have an office manager here and there, but much of the overall day-to-day responsibilities of running the company and overseeing what staff you have falls on your shoulders.

So, does that sound like an awful lot of responsibility for just one person?

If you answered yes to that question, how are you managing to keep your small business running and avoid workplace burnout?

In the event you have a business website (and you should), this can be the game-changer that you so desperately needed.

No matter what product or service you offer consumers, your website is your window to the world, a world where you want to receive as much consumer love as possible.

With that being the case, it is imperative that you website is holding up its end of the bargain, giving you all it has and then some.

Make It Easy on Consumer Traffic

So that your website is essentially your most important employee in landing and retaining business, remember these pointers:

Informative – If your website is not informative, you’re already behind the eight ball. Consumers have myriad of website choices these days, so your site needs to stand out. One of the best ways for it to do just that is making sure it has information that will attract consumer eyes. If you’re a business in California, you already have an advantage, that being that more people live in the Golden State than anywhere else in the country. Whether you offer information on your website on selling and buying vehicles, how to run a license plate in California, or repair one’s car/truck/motorcycle, your informational output must be great. This also means that the information is updated from time to time, allowing you and consumers to adjust for changes in any specific market;
Design – You want (and need) a site that is easy to maneuver around. If your website essentially looks and feels like a maze, many consumers are simply not going to have any of it. Do periodic reviews of your site to make sure there are no broken links, pages sitting without copy, pages that are out of order in terms of importance etc. Also check to see if your site has easy to find contact information, information whereby customers will not have to waste time surfing around your site in hopes of locating. Look at the various sites you visit as a consumer. Do you not get frustrated when you can’t find stuff? If that’s the case, don’t make your website feel like one of those;
Promotions – Finally, shout out to the world about your website on a regular basis. One of the great ways to go about this is by taking advantage of all social media has to offer. You should also be encouraging your workers to use social media while in the office. Some company heads fear that letting employees dabble in social media while on the job is risky, but there are definitely benefits to it. Just set some sensible ground rules in place so that the employees know they are not only promoting your brand, but also helping themselves stay employed longer. By promoting your website on social media, more consumers are likely to see it. More consumers tend to mean more sales, so let your workers add it all up.

If your business website has been a little short on consumer love in recent times, you can (and need to) change that now.

With a stellar website with which to work with, your brand can meet and even exceed expectations.

Remember, your website is the bread and butter of your operation, so don’t be a small business owner unwilling to put the time and effort into it.

When you do, the results should end up pleasing you and consumers.