3 Reasons Why Your Business Needs In-House Marketing

Emma Sturgis

September 27, 2016

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Many business owners rely on agencies to take care of their marketing because it makes sense financially. However, there will come a time when business owners should make the jump into creating their own in-house marketing department but hesitate to do so because they’ve gotten too comfortable with the hands off approach. Here are three reasons why you should strongly consider in-house marketing.

You Can Act and React Faster

Having to work with an agency means that you have to collaborate with them on what you want to do and wait for them to send you a draft for approval. This back and forth process can really slow down momentum during an important project. In addition, you need to wait for updates on the reporting for a marketing campaign to make the proper adjustments to your campaign. In comparison, an in-house team can respond and react immediately.

There is Complete Financial Transparency

If you’re managing an advertising campaign, you know exactly what the ads will cost. There will be no question of whether or not you’re paying a fair price for your ads. In addition, you can use this transparency to budget and scale accordingly. You can get a clear idea of how much you want to reinvest your revenue, when to cut your losses on a certain campaign, and how to better manage cashflow.

Use Your Strengths

Nobody said that you had to switch to a 100% in-house structure. You can rely on an agency for marketing while you handle the sales or design. You can create a marketing team and rely on a customer support agency to upsell your new customers. It’s all about focusing on what you do best and letting the agency take care of the rest. Consider finding a company that offers marketing and sales support, like Succeed At Eagle, to help you get started in your marketing process. Later when you have a more established program in place you can transition to a 100% in-house marketing program that was built on your strengths.

If your business has seen great growth over the last few years, it may be time to consider in-house marketing. While it’s a big decision, there are many upsides of making the leap. Just remember that it’s okay to take small steps and plan around your strengths. You may decide to rely on an agency for one aspect of your marketing while building a team around the other aspects you feel you have a strong competency in.