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Anica Oaks
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7 Major Ways Technology Impacts the Way We Do Business

Anica Oaks

September 28, 2016


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Technology continues to change at a breathtaking pace and takes the business world right along with it. There are many ways technology impacts the way we do business, and here are seven of them.

1. Improved Communication

E-mail was one of the first huge technological revelations that reshaped the business world. Now video calls, texting and instant messaging offer us more convenient ways to communicate faster than ever before. Even with technology at our fingertips, however, we have to remember to have meaningful communication and not drown in an excess of it. This will help ensure each member of a business team is in the loop and not inundated.

2. Mobile Devices

Smartphones and tablets are becoming integral to the way many businesses are run. Many businesses now need to optimize their websites for mobile devices or create apps for their product or service. Many small businesses are able to take advantage of devices like Square for accepting credit card payments easily when doing so before was cost prohibitive.

3. SEO

Search engines are the lifeblood of the Internet and where nearly all users go to find what they're looking for. SEO is the commercial response to that. Search engine optimization, or SEO, is the practice of implementing a set of keywords and using them across your entire web presence for a unified, targeted marketing strategy. This makes it considerably easier for your business to be discovered on search engines. White Label SEO is even allowing multiple companies to jointly use SEO techniques, brand names, content marketing, products and manufacturing services for mutual benefit and a share of the profit.

4. Distance Collaboration

Thanks to technology, it has become easier and easier to collaborate with clients, other employees and other businesses around the world. This can help with outsourcing, training employees at other branch locations or offices and allowing for working at home. It's now also more practical in many cases to hire contract employees remotely rather than full-time ones. It saves salary and overhead costs.

5. New Ways of Marketing

The Internet and social media have opened up entirely new and different ways for a business to market and advertise products and services. This allows niche businesses to gain a wider audience by advertising in places their smaller number of customers tend to gather on the web. It also allows any business, no matter how small or local, to reach a much greater audience than previously. A great example of this is small independent bookstores. Through the Internet, many are now able to sell their books worldwide.

6. Digital Filing

Digital filing does a lot more than saving trees and office space, though it does do those things. It allows a greater number of employees access to the same information, and to have those files at their fingertips. It's also rather easy to allow some employees access to certain information and not others. Cloud computing makes working on the go possible as all documents, e-mails and project management information is synced up to different devices. Cloud storage and internal servers also protect against disaster, so fires can no longer wipe out all records because digital backups exist in other locations.

7. Distractions

While there's a lot to love about technology in business, greater use of technology does have its disadvantages. While many job ads ask for multitaskers, it's becoming accepted knowledge that multitasking means less and poorer quality work gets done. There's also the issue of employees being on the Internet or getting distracted by their personal cell phones when they shouldn't. It's important to have guidelines in place and ensure employees don't get too bogged down in trying to do everything at once. It will ultimately make your business less productive and your employees unhappy.

Technology will continue to impact the way we do business in surprising and monumental ways, and it's always in the best interest of businesses to try to keep up. Technological advances mean greater productivity, a greater outreach and considerably better communication. As long as we take measures to curb the disadvantages of greater access to technology, the future of business looks bright.

Information Source: https://multifuse.com/white-label-seo/


                   



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