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Instagram as One of the Best Platforms for Online Marketing

Sheena Mathieson

October 28, 2016

Instagram is one of the most popular social media platforms of today, with over 300 million active monthly users to date. The photo and video sharing social media app have changed the way people interact with each other, as well as how businesses interact with their customers. It’s the perfect tool for business owners as well. Let me tell you why.

Instagram’s users are mostly shoppers

Statistics show that a large majority of Instagram users are shoppers, who look up brands on the platform and even purchase products on the app. With a single photo or video post, a business instantly gets a potential customer. As the number of your photo likes, followers, and Instagram Video Views rise, you get to see exactly how much you’re expanding your potential client base.

Instagram is Interactive

There are several ways users can interact with each other on Instagram. Double-tap for likes, posting photos to create a visually attractive profile feed at a glance, comments, direct messages, re-grams, among many others. This means that you also get to see what products get the most attention, which campaign is working best, and so on. Furthermore, the users will participate in the promotions and campaigns that you organize and advertise on the app. So many Instagram users host games and giveaways in the app, creating more noise for themselves and ensuring a presence. Other users are often more than happy to reciprocate and will gladly give you re-grams, re-posts, follows, likes, and Instagram Video Views for the same.

Instagram has several tools that are useful for business

• Filters and other photo tools – Instagram’s filters, collages, and other photo tools allow you to create striking photographs and videos that capture the attention of possible customers while showcasing your products/services. The app integration saves you an extra step as you can do your editing within the app itself.
  
  
• Hashtags – A powerful and catchy hashtag pulls potential customers into your business subtly but effectively. Instagram’s culture is not about hard-selling; Obvious sales pitches on your posts might turn followers off. Therefore, hashtags are an effective way of selling and pitching your product without being pushy.
  
  
• Instagram stories and videos – Instagram stories have recently been launched.It is an easy way to share content with the selected viewers and to test the waters for new services or products because you get to specify the time period that the content is online. The app also allows users to post videos on their timeline. The advantage of videos on Instagram is that they automatically play on your followers’ timelines, thus, effectively catching their attention. Also, Instagram’s analytics allow you to view how many Instagram Video Views you’ve got. Giving you a clue as to how many users are interested in your content.

These are just a few of the things that make Instagram the best marketing platform for your business. Explore the app further, and certainly, you will discover ways to use this social media community to your business’ specific advantage.

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