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Company Blueprint: 3 Benefits To Investing In A Franchise

Meghan Belnap

November 24, 2016

Entrepreneurship provides innovative-minded individuals with the opportunity to start and run a successful business and hopefully to turn a financial profit in the process. If you have been thinking about owning your own business, you may currently be researching the options available in your market. There are essentially two primary options available to start a business, and these are to purchase a franchise or to start your own business from the ground up. When you compare the options carefully, you will discover that there are three primary benefits associated with investing in a franchise, and because of this, a franchise may be the right option for you to pursue. 

Investing in a Profitable Business
When you start your own business from scratch, you must find a product or service that is in demand in the marketplace, adjust and tweak marketing efforts to determine what works best and make numerous adjustments along the way. There is no guarantee that your business venture will be a success, and in fact, the statistics for a start-up business still being open five years down the road are rather bleak. With a franchise, on the other hand, you have a profitable business with proven products or services and an established marketing plan. You are not recreating the wheel, so to speak, because you are buying into a business model that has already proven itself to be successful. Because of this, there is considerably less risk with a franchise investment than with a start-up business. 

Assistance With the Grand Opening
It takes a lot of time, effort and money to prepare your new business for a grand opening. There is no guarantee that customers will attend the grand opening, and you will need to market heavily to get the word out about your new business. With a franchise, you may be provided with support from corporate headquarters for the grand opening. This may include pre-opening preparation assistance as well as extra staff on-site during the actual grand opening.

Furthermore, because a franchise brings a recognizable brand name to the area, there is often instant demand for products and services. This means that you may not have to worry about people attending your grand opening if you have a franchise. Whether you open a frozen yogurt shop, carpet cleaning companies or some other type of franchises, you may benefit greatly from this support and the immediate demand for products or services. 

On-Going Support and Guidance
Getting your doors open is only the first step in a very lengthy road to success, and there are many pitfalls and challenges you may face as a business owner. When you invest in a franchise, you have the opportunity to benefit from corporate support and guidance every step of the way. This includes marketing assistance, growth and development help, product and service assistance and more. The corporate office is vested in your success, so you can rest assured that the corporate team will be available to assist you with challenges you face. 

Starting up a new business can be a dream come true for you, and you may eagerly be looking forward to being your own boss, running a successful business and profiting from your efforts. However, before you make the decision to open a brand new business, consider how beneficial it can be to purchase a franchise. Also, keep in mind that each franchise is different, and you may need to explore several franchises before you find the right one for you. While this can take some time and effort to complete, you will be thrilled when you locate the right franchise to invest in.

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