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Should Your Small Business Use Custom T-Shirts for Marketing?

Anica Oaks

February 22, 2017

Custom t-shirts have always been in style for marketing and communications purposes; it is worth noting, however, that these promotional garments seem to surging in 2017.

Thus far this year, social media icons such as Kendall Jenner of Kardashian fame have been spotted wearing t-shirts decorated with the logos and messages of brands they endorse. The business lesson you should learn from the current t-shirt trend is that these are still powerful items that you may be able to use to promote your company. In case Kendall Jenner is not convincing enough for you, here are four reasons you should consider when thinking about adding custom t-shirts to your marketing arsenal.

Free Advertising

This will always be the most enticing aspect of custom t-shirts: if they have been tastefully designed and masterfully created by means of the screen printing process with the help of companies like Schilling Graphics, people will wear them and promote your brand for free. The bottom line is that human billboards are still one of the most effective methods of advertising.

Recruiting

If you have smart employees who look good wearing your t-shirts, they could not only become your best brand ambassadors but also your most effective personnel recruiters. For example, a tech startup in Austin could ask its best programmers to wear custom t-shirts when they go to lunch at cafes and restaurants near the university. The goal is to catch the attention of prospective coders who may be willing to join a new company that is not only tech-friendly but also thoughtful and sensible in terms of marketing.

Broadcasting

You can take further advantage of the human billboard aspect by designing t-shirts that are not only attractive, but also thought-provoking. If your company has a clever message to deliver, a custom t-shirt may be the perfect medium. One idea for our times is to screen print popular internet memes that incorporate the company logo.

Elevating Your Brand

Custom t-shirts are often associated with established brands. Let's say your small startup has only been in business for a few months; custom t-shirts could make your company appear to be more seasoned than it really is. Another strategy involves placing your logo on a t-shirt as a sponsor; for example, a jersey for a neighborhood three-on-three basketball tournament.

In the end, custom t-shirts are marketing classics that will never go out of style. For this reason alone, you should consider using them.

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