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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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Multi Level Marketing vs Home Based Direct Sales
August 28, 2007
by Richard Cray
MLM does not work for most people. When looking for a home based internet business, do your research. We found live training, live technical support & 100% commissions all factors that are imperative in achieving success with e-commerce.

5 Simple Steps to Adding Offline Marketing to Your Online Business
August 28, 2007
by Alicia Forest
Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.

Seven Steps to Successful Sales
August 27, 2007
by John Mehrmann
Being a successful salesperson does not happen by accident or blind luck. Success is the result of diligent effort applied to a structured system with commitment and passion. These seven steps are designed to help develop a system in a matter of minutes. Building on success to achieve your dreams is determined by how passionately committed you are to achieving the dreams of your customers. The first step is as easy as listening to them.

Keeping Customers when Things Go Wrong - Five Keys to Turning Upset Customers into Fans
August 27, 2007
by Jeff Mowatt
When it comes to dealing with dissatisfied customers, most business owners and managers believe that money back guarantees and/or exchange policies will fix the problem. Lousy strategy. Money back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don't fix relationships - people do...

First Contact: Can the Press Reach You?
August 27, 2007
by Jessica Cox and Michelle Pierce
Reporters want to know more about your business, and you want to tell them about it. Here are a few ways to keep them from getting a headache while searching your website for just one email.

Three Techniques for Generating Publicity for Your Business
August 24, 2007
by Mary Gormandy White
The key to getting publicity is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media attention to the activities of your business.

Six Tips for Building Your Company Brand Online
August 24, 2007
by Tony Baker
New technologies and growing online audiences make online marketing a very effective way to reach your customers. Here are six ways to build a powerful image for your brand online and off.

New Business Book tells how to Excel in Today's Sales Environment
August 22, 2007
by Robert Baer
Today's sales environment is much different than just five or ten years ago, and to be successful you need a new set of tools to drive sales. Think Like a CEO by Mark Kuta is a brand new, and bestselling, business book that tells the reader how to generate sales by selling to the C-Level.

How to Improve Your Customer Service Call Center So You Can Achieve Double-Digit Response Rates
August 22, 2007
by Ernan Roman
The type of Customer Service your customers are expecting from your company and tips to help you improve your Customer Service Call Center.

7 Steps to Developing Effective Newsletters Online
August 21, 2007
by Michael Fleischner
If you have a loyal customer base, but haven't used a regularly scheduled newsletter to communicate with then, then its time to develop a monthly newsletter.

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