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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
February 08, 2007
by Susan Friedmann
There are many ways to pump up performance without breaking the bank. In fact, I've collected 27 low or no cost ways to improve your next tradeshow.

Advertising your Home Business
February 05, 2007
by Christian Sandfeld
How to be successful with your new home based business.

Proven Methods of Marketing Your Business
February 02, 2007
by Ismael D. Tabije
One invariable priority in your everyday business should be marketing. Your consistency in advertising and promoting your product and/or service spells the difference between progress and downfall.

Dare to Be Different: The Evolution of an Ezine
January 30, 2007
by Dean Mercado
So… what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? Well here’s one way that really has been working for this entrepreneur.

Landing Clients - It's all in the Bait
January 22, 2007
by Laurie Dart
Defining a target market is like fishing with a lure. As a business owner, you increase your chances of successfully landing clients by careful defining your target market. How old are they? Where do they shop? How much money do they make? Where do they live? What are their hobbies? Where do they work? If you spend some time gathering this information, you’ll know where to cast your line and how to choose the most effective “lure” to attract the customers you desire.

Ten Ideal Networking Tips for the Creative Entrepreneur
January 19, 2007
by Mary Kurek
The creative entrepreneur is always looking for ways to gain visibility and establish credibility. Networking is the answer. It allows you to build your reputation while marketing your business or talent. These tips are tried and true. You'll be on your way in no time to the kind of visibility and creative opportunities that you desire.

What Companies Can Do with a Website
January 18, 2007
by Abdul Vasi
Surprisingly, even in this era of technology, many people are unaware of a company's potential benefits of having a website.

How one simple thing can make you successful!
January 12, 2007
by Rory Caldon
If this sounds a little (or lot) like you, then don't despair because you're not alone!

Why Give A Free Gift?
January 11, 2007
by Lionel Estridge
Give away and let them choose to come back to your site time and time again. Look at it as advertising, and then see how successful you have been.

How To Use Video Marketing To Boost Your Sales
January 09, 2007
by Titus Hoskins
Videos are playing an ever increasing importance in the whole online marketing process. Are you a player?

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