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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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Recipe for an Ezine: Ingredient #5: The Call to Action Trap
May 10, 2007
by Patsi Krakoff, Denise Wakeman
Looking at all key ingredients of a successful ezine, the Call to Action part often confuses readers. Readers should know what it is you want them to do, in order to lead them towards a path to action.

Creating a Customer Feeding Frenzy - 4 tools that make you simply irresistible
May 08, 2007
by Jeff Mowatt
I swore to myself that I would not buy anything as I walked into the carpet factory in Deli, India. The only reason I was entering at all was because I was part of a tour group and this was the last stop. By the time I left the factory however, our busload of worn-out tourists had been transformed.

Recipe for an Ezine: Ingredient #4b: Where to Find Ideas for Content
May 08, 2007
by Patsi Krakoff, Denise Wakeman
Writing online has never been easier, because powerful search engine directories make your research fast & thorough. Few ideas on where to find valuable & interesting ideas to write about.

There is More to Networking Than Meets the Eye
May 07, 2007
by Yvonne Weld
Do you wonder why networking is not working for you? Are you taking the time to become a referral resource for other businesses? Do you take the time to learn about other people’s business? Take the time to truly get to know the person and their business in order to become a great networking partner.

Creating a Realistic Tradeshow Budget
May 07, 2007
by Susan Friedmann
Having a realistic tradeshow budget is crucial for exhibiting success. Here are some tips on how to keep these costs manageable.

Recipe for an Ezine: Ingredient #4: Writing Valuable Information Readers Can Use
May 04, 2007
by Patsi Krakoff, Denise Wakeman
How you write & what you say is responsible for first & lasting impression with a prospect. Read, to know how to write valuable content for your ezine.

Article Writing Tips
May 03, 2007
by Eric Gruber
Here are 5 Ways to eliminate writer’s block so you can write articles fast to build traffic, leads & profits.

Recipe for an Ezine: Ingredient #3: Email Subject Line: Clear, Clever, and Compelling
May 02, 2007
by Patsi Krakoff, Denise Wakeman
Creating a good ezine title or email subject line takes more time & forethought. It should be clear, clever & compelling to lead the reader down a path towards a call to action.

Understanding Blogs and How They Can Help Your Online Business
April 27, 2007
by Mikal Lisonbee
To the average online shopper, you're just another small retailer trying to earn a buck on the Internet. If you sell on eBay, all a buyer knows about you is right there in your product listing and perhaps your seller rating, and that isn't much.

Sales Tools - Increase Your Chances of Getting That Sale
April 27, 2007
by Shane Mills
So you are ready to meet your prospective client and to sell them your service or product. You know what you are going to say to get them excited about the prospect of doing business with you but how do you increase the chance that you will get the sale?

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