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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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What Is Your Business Saying Behind Your Back?
March 08, 2007
by Yvonne Weld
Even when you are not physically talking about your business, the things that you have put into place through your marketing are talking “behind your back”. Have you worked to ensure that your business is saying the things you want it to say? Are your core values reflected in all of your marketing efforts as well as your personal presentation of your business?

Sales Lead Generation Tips
March 05, 2007
by Dan Janal
Article marketing is the best sales lead generation technique on the Web today. Read to get tips on how to build your own hyper-responsive prospect list with article marketing.

What Is Your Unique Selling Proposition (USP)?
February 23, 2007
by Yvonne Weld
Determining your marketing advantage over your competition will assist you in developing a unique selling proposition (USP). Having a Unique Selling Proposition will allow you to describe and sell your business to potential clients.

Resell/Resale Rights Mistakes to Avoid
February 23, 2007
by Matt Chua
When trying to sell sell master resell right products, don't let the false appearance of market saturation get you down. Just be different in your marketing approach and you will see just how good resell rights products can be for your pocket.

Where Sales Meets Service
February 21, 2007
by Craig Harrison
The reality of business is that customers want to be sold. They love to buy for their own reasons and not manipulatively bombarded with sales pitches. Are you making the most of your suggestive selling?

Affiliate Marketing Tips and Traps
February 19, 2007
by Michael Constantinos
Regarded as one of the choice Internet marketing systems offered to small businesses, affiliate marketing has caught the attention of accomplished entrepreneurs across the globe. If you are new to affiliate marketing, you are probably overwhelmed with the number of programs available out there for you to join and promote.

Building an Online Presence for Your Small Business
February 13, 2007
by Zane Rathwick
A common problem facing many small businesses today is building an online presence without spending the big bucks required to compete with national chains. While it's true that you'll never be able to match the marketing muscle of the larger chains, you do have a few tricks up your sleeve to help keep you competitive.

No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
February 08, 2007
by Susan Friedmann
There are many ways to pump up performance without breaking the bank. In fact, I've collected 27 low or no cost ways to improve your next tradeshow.

Advertising your Home Business
February 05, 2007
by Christian Sandfeld
How to be successful with your new home based business.

Proven Methods of Marketing Your Business
February 02, 2007
by Ismael D. Tabije
One invariable priority in your everyday business should be marketing. Your consistency in advertising and promoting your product and/or service spells the difference between progress and downfall.

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