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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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The Business Of Referrals
October 20, 2008
by Lynne Saarte
Go to the extra effort to provide your loyal customers with rewards

Logo Concepts
October 17, 2008
by Sharon Housley
Carefully consider what traits you want for your corporate image to convey and select a logo that represents these those traits in a meaningful way.

Savvy Competitor Analysis and Keyword Research Your Competitors Aren't Doing
October 17, 2008
by Dave Davies
Tackling competitive analysis by doing research, checking public records and disclosures, assessing goals, branding plans and understanding customers.

Internet Marketing For Small Businesses
October 16, 2008
by Esther C Kane
Internet marketing for small businesses requires some planning. Here are 4 strategies that every small business owner can use to reap the rewards of Internet marketing.

Care About Your Customer's Needs
October 15, 2008
by Lynne Saarte
How much do you know about your customers' wants and needs

How Poor Usability Can Kill Your Copy and Conversions
October 14, 2008
by Karon Thackston
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process.

How To Sell More To Your Existing Customers And Grow Your Business
October 14, 2008
by Steve C
This time around, I’m going to discuss ways to sell more to your existing clientele. As always, I’ll add little tidbits reflecting our experiences with these strategies.

Secret of effective e-mail marketing
October 10, 2008
by Maya Gupta
There is no doubt that internet has become a major battle field for all sorts of deals regardless of purpose, region, color or origin. If we say it a virus then marketing is the most victimized domain of this virus. In this article, we will be introduced with the different aspects of e-mail marketing or in other words secret of effective e-mail marketing.

Free Internet Marketing Tips
October 09, 2008
by Esther C Kane
Free internet marketing tips that can help your website improve it's ROI and improve your businesses' bottom line.

The money is in the list!
October 08, 2008
by Manish Singhp
As you consider building your list you need to think about building your list and having a double opt-in list. There are often debates around as to whether you should have a single or double opt-in. Some people think that if you use the double opt-in you will find that not everyone will confirm that they want to be on your mailing list.

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