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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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Niche or Die
July 11, 2006
by Mindy Gibbins-Klein
Niching is becoming increasingly important in today's crowded marketplace. However some people still believe that a wider proposition will ensure they don't miss any opportunities. In this powerful article, the author shows why narrow is better than wide and gives real financial implications of choosing and articulating one's niche.

Blogging For Business Owners
July 10, 2006
by Arjan van Hemert
The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of Blogging is certainly no exception.

How To Make Profit With Market Segmentation
July 07, 2006
by Dr. Roberto A. Bonomi
What is market segmentation, how the segments should be.

A Business Necessity - Communication
July 06, 2006
by Belver Ladson
Communication is a business necessity that is often overlooked. Communication happens every day. We talk to people. They talk to us. We read letters that come in the mail. We send information via the computer to friends, family and customers all over the world. Communication is everywhere.

Branding Your Business Online
July 04, 2006
by Biana Babinsky
Learn how branding can help you get more online customers.

Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
July 03, 2006
by Dean Mercado
Looking for simple marketing and sales techniques to differentiate your business from the competition? Well here are 3 key ones that will help you humanize and personalize your marketing and sales approach to draw prospects in like a magnet!

The Top Four Ways to Maximize the Success Potential of Your Small Business
June 30, 2006
by Suzette Walker
The main idea is that if you want to achieve your greatest success in your small business, offer expertise, care for your customers, deliver beyond your customers’ expectations, and keep in touch. These are the difference between maintaining your business, and growing your business.

3 Marketing Myths that are Stopping you Succeed!
June 28, 2006
by Lee Lister - The Biz Guru
These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We’ve given you some marketing tips to blast each myth and boost your sales.

Working at Home: 7 Follow Up Etiquette Tips
June 26, 2006
by Donnie Baird
When dealing with people that you don't know and that don't know you, you really need to take care in how you respond and interact with them.

Warning: ‘Casual Marketing’ Leads to Business Casualties
June 21, 2006
by Dean Mercado
Do you suffer from the ‘casual marketing’ curse? – The very same curse that causes numerous businesses to fail each year? Well here are 3 steps that will help you avoid that curse and put you on a fast-track to success!

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