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First Contact: Can the Press Reach You?
August 27, 2007
by Jessica Cox and Michelle Pierce
Reporters want to know more about your business, and you want to tell them about it. Here are a few ways to keep them from getting a headache while searching your website for just one email.

Three Techniques for Generating Publicity for Your Business
August 24, 2007
by Mary Gormandy White
The key to getting publicity is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media attention to the activities of your business.

Six Tips for Building Your Company Brand Online
August 24, 2007
by Tony Baker
New technologies and growing online audiences make online marketing a very effective way to reach your customers. Here are six ways to build a powerful image for your brand online and off.

6 Tips for Getting More Mileage Out of Your Article Marketing
August 17, 2007
by Jessica Cox and Michelle Pierce
A well-written article can be a powerful resource if you know how to use it. Here a few tips for getting the most out of that investment of time and effort.

Creating the Right Business Card for Small Business Professionals
August 15, 2007
by Michael Wissot
An in-depth look of the added value of a strategically-designed business card, as well as the specific steps to take in finding the ideal solution provider.

Advertising Is Key To Home Business Success
August 14, 2007
by Earl Williams
It has been said that the best form of advertising is word of mouth advertising. Word of mouth advertising is free and lends an air of credibility to the business.

8 Online Press Release Mistakes
August 09, 2007
by Jessica Cox and Michelle Pierce
Chances are you're making some critical mistakes with your releases that are rendering them ineffective. Here are eight common mistakes in online press releases, and how you can takes steps to avoid them.

Five Ways to Optimize Your Website for Universal Search
August 03, 2007
by Tony Baker
With everything from pictures to videos showing up in the regular search engine results, you need to make sure to optimize more than just your website landing page. Images, videos and articles are all parts of your site that could be working harder, if you just knew what to do with them. Here are five tips to help universal search work for you.

Why You Should Boost Your Small Business With An Online Presence
August 01, 2007
by Kanaga Sivaraj
Marketing your business online has the advantage of competing on a level playing field with the larger corporations.

How to Avoid Eating Your Words
August 01, 2007
by Susan Friedmann
Here are tips your team needs to know to shine like stars -- even when they're not on the showfloor!

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