News by SB Informer

News

New Marketing Tool to Help American Small Business Compete in the Global Economy

SB Informer
Friday, July 21, 2006; 03:42 AM

Small business consultant Marketing Hawks announces the launch of its new website, www.marketingworkouts.com, to help small and home business owners learn to market as well as big companies. This internet based marketing web site supplies business owners a suite of tools to effectively market their companies.

Marketing Workouts is a web marketing site designed to help small business owners become better marketers. The site offers a set of seven self-guided workouts specifically built for small business and home-based business.

Craig Lutz-Priefert, President, states: "The future of America in a globally competitive world relies on the increasing success of small business and home business. These are the companies that continue to innovate; these are the firms that our country counts on to produce new ideas and a steady source of revenue for the people willing to risk their time and effort in building them. Big companies used to hold all the marketing power: they could simply outspend little companies with mass media ads on TV and newspapers. Well, internet marketing and web marketing is quickly changing and the balance of marketing power is swinging back to the small businesses that built America."

MarketingWorkouts has recently launched on the ClickBank affiliate network, a premier web destination for internet marketing and affiliate marketing via safe downloading of electronic documents.

The company draws on several sources to build its marketing message. Well known authors on marketing such as Malcolm Gladwell and Al Ries influence the Workouts, but so do business authors with unique insights such as Laurence Vincent and Scott Bedbury on brand, Emanuel Rosen on buzz marketing and Harry Beckwith on marketing for service businesses.

The Marketingworkouts examine the three essential elements of a company’s marketing strategy: People, Brand, and Package. Using a special free downloadable tool called a SelfScore; the small business owner first examines their business marketing, determines where they are weakest, and then utilizes the marketingworkouts tools to focus on practical and affordable methods to outmaneuver the competition.

Continues Lutz-Priefert: "There are a hundred books aimed at home business or small business on how to get rich marketing on the internet, but our suite of marketing tools is uniquely engineered for the owner that needs a practical way to distinguish their company from their competition. There are thousands of traditional home-based and small businesses whose needs are being ignored in the internet ‘gold rush’ and we want to change that. Your average small business owner doesn’t have time to read a dozen books on marketing, let alone develop a comprehensive marketing philosophy. The small business owner is already close to her customer, Marketing Workouts supplies the owner the tools to market just as well as the big corporations."

Marketing Workouts is owned by Marketing Hawks, a Lincoln, Nebraska marketing consulting firm which also publishes the popular entrepreneurial webjournal, Journey Today.