News by SB Informer

News

New E-Commerce on Demand Service Available to Growind Retailers

SB Informer
Friday, October 13, 2006; 06:08 AM

ATG (Art Technology Group, Inc.) and imc^², an independent full-service digital marketing agency, will provide growing retailers with the opportunity to move from home-grown e-commerce solutions to a top-rated, robust platform that enables the development of more sophisticated, scalable online storefronts. Under terms of the partnership agreement, imc^² is currently the only Top 10 interactive agency providing ATG OnDemand to power e-commerce sites and corresponding e-marketing and customer services through a subscription model.

“Recently, we’ve observed that more retailers want to get serious about sophisticated e-commerce earlier in their growth processes,” said Cliff Conneighton, senior vice president, ATG. “As a result of partnering with imc^², we’re helping online sellers of all sizes take advantage of the sophisticated features that have made ATG’s platform the highest-rated in the industry. ATG offers the highly robust functionality and flexibility that serious businesses are seeking, and this partnership makes switching to ATG a realistic option for almost anyone.”

The ATG-imc^² partnership is designed to combat the scalability, efficiency and customization challenges facing retailers that operate home-grown or less functional outsourced solutions. By teaming with ATG and imc², retailers who are moving to a second-generation platform can now receive a feature-rich, highly customized Web presence that better represents their company brand, drives conversion and extends customer intimacy.

“We are excited to be the first major online marketing agency offering the power of ATG’s OnDemand technology to retailers whose growth has been inhibited by the limitations of the platforms they currently use,” said Mike Graziano, director of retail e-commerce at imc². “We understand retailers’ need to drive conversion, as well as average order value and frequency-of-purchase with existing customers, and those are all areas that ATG excels in. We look forward to helping retailers achieve their growth objectives by arming them with the strategies and tools that will take their businesses and brands to the next level.”

Currently, imc^²provides retail customers with services ranging from initial strategy to tactical implementation, including e-commerce platform implementations, user experience designs, relationship marketing programs, search engine marketing/optimization, online media and promotions, hosting and managed services and ROI measurement tools. ATG’s platform, recently ranked No.1 by Forrester Research among current business-to-consumer e-commerce offerings, adds a new dimension to imc^²’s capabilities by providing a solution that grows in step with businesses and allows merchants to move to alternative ownership models as their organizations expand and evolve.