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Black Enterprise Presents Its Annual Small Business Issue

SB Informer
Thursday, October 26, 2006; 02:04 AM

Creating and growing a successful company in today's changing marketplace calls for innovative thinking. In the November 2006 Small Business issue, black enterprise (be) showcases thriving entrepreneurs who have applied modern strategies to grow-and in some cases create-additional streams of revenue. "Entrepreneurs should always be thinking of creative ways to generate profits if they want to sustain business growth," says be Small Business/Technology Editor James A. Johnson. "Some of those strategies-from self-publishing books to processing online orders 24 hours-a- day-require a higher degree of personal self-reliance than more traditional methods."

A prime example is November cover subject Aundrea Lacy, founder and CEO of Luv's Brownies. Today, due to savvy marketing and thinking "outside the box," Lacy's business has expanded to include public speaking, consulting, and book selling. Her first self-published book, Luv Story, sold nearly 300,000 copies. Her second title, Brownie Points, is due out in 2007. By being forerunners in the marketplace, African American entrepreneurs such as Lacy are poised to usher in an extraordinary era of creativity where bold initiatives will spawn the next generation of successful businesses. (Pgs. 53-54, 84)

A growing number of black Republicans are vying for election-year victories despite formidable challenges. A recent study revealed that whites who belong to either party are less likely to vote for their party's black nominee. In "Rise of the Black Republicans?" be Executive Editor Derek T. Dingle examines the prospects of three GOP candidates seeking to win high- stakes contests. Gubernatorial candidates J. Kenneth Blackwell (Ohio), football great Lynn Swann (Pennsylvania), and Maryland Lt. Gov. Michael Steele (U.S. Senatorial candidate) face the daunting challenge of capturing white conservative voters without alienating African American voters. (Pg. 100)

Also in November:

In "Saving Faithfully," be discusses how a plan to invest 10% to 15% of your after-tax income can contribute to your early retirement as a millionaire. (Pg. 79)

"The Best Time to Buy a Car" offers savvy advice on when and how to strike the best deal on an automobile. (Pg. 128)

In "Managing a Windfall," be advises you on what to do -- as well as what not do -- if you come into sudden wealth, such as lottery winnings, an inheritance, or early retirement compensation. (Pg. 138)

The November issue of black enterprise is available on newsstands now.

BLACK ENTERPRISE (www.blackenterprise.com), your ultimate guide to financial empowerment, is the premier business and investment resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. The monthly publication provides 3.9 million readers with information on entrepreneurship, careers, and financial management. As the definitive source of information for and about African American business markets and leaders, BE is the authority for business news and trends.