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Marketing Guru Seth Godin to Speak at NY Xpo for Business

Godin to Kick-Off Show at The WCBS / North Fork Bank Small Business Breakfast

SB Informer
Wednesday, November 8, 2006; 03:46 AM

Bestselling author and marketing guru Seth Godin is scheduled to speak at the first of its kind NY Xpo for Business to be held Wednesday, November 29, 2006 at the Jacob Javits Convention Center from 7:00 a.m. to 7:00 p.m. The NY Xpo for Business is expected to draw a crowd of over 15,000 Tri-State area business, community and political leaders.

"We are very pleased to add Mr. Godin to the show's incredible line-up that includes Mayor Michael Bloomberg and WCBS-AM business reporter Joe Connolly," said Marc Sherer, whose company, Event Management, is producing the show.

Godin has authored many books including "All Marketers are Liars", "Unleashing the Idea Virus", "Permission Marketing" and his latest "Small is the New Big". WCBS-AM and The Wall Street Journal business reporter Joe Connolly will interview Godin as part of the WCBS / North Fork Bank Small Business Breakfast which is the kick-off event for the NY Xpo. Connolly is heard by millions of tri-state listeners every morning on WCBS Newsradio 880.

Godin was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings.

"We are expecting the NY Xpo for business to be the largest business-to-business show in the Northeast and I'm certain our attendees will gain incredible insights on how to market their businesses from the man BusinessWeek calls 'the Ultimate Entrepreneur for the Information Age'," Sherer said.

After participating in the breakfast, attendees are invited to listen to keynote speaker Mayor Michael Bloomberg at the "Five Borough Chamber Luncheon", sponsored by North Fork Bank.

For the remainder of the day, attendees are welcome to tour more than 400 booths and participate in their choice of ten educational tracks to include over 50 seminars covering sales, marketing and advertising, business management, technology and more. Lastly, the region's largest networking party, featuring Aztec Two Step Live, will close out the show. Admission is free to the Exhibit Hall, seminars and networking function. There are nominal costs for the breakfast and luncheon.

The New York Times will publish the Official Guide to the NY Xpo for Business as a special stand-alone section on Monday, November 20, 2006. The Guide will feature a schedule of the educational seminars and special events, the exhibit floor plan, a comprehensive list of all exhibitors and showcase sponsors of the NY Xpo.

NY Xpo 2006 for Business is sponsored by: Presenting Sponsors - Aetna, North Fork Bank; Technology Sponsor – Microsoft; Platinum Sponsors - Time Warner Cable, Staples, Chase Manhattan Bank, Co-Communications, Skyline Manhattan; Gold Sponsors - conEdison, United States Postal Service, OPEN from American Express, PrimePay, Synesis IT, Merrill Lynch, GREEN POINT Lofts and AllService Event Technology. Among its Community supporters are NY City Small Business Solutions Centers, U. S. Small Business Administration, NY Small Business Development Center, Ad Club of NY, National Association of Women Business Owners and several Chambers of Commerce - Manhattan, Brooklyn, Harlem, Caribbean, Queens, Staten Island and Bronx.

For more information about NY Xpo 2006 for Business or to register call (866) 443-8368 or visit Event Management (www.eventmanagement.org).

About Event Management
Event Management, Inc. is a West Hartford, Connecticut-based firm with over 20 years of experience in the production of small and major trade shows and special events. Headed by company President Marc Sherer, Event Management produces trade shows throughout New England and New York.

About NY Xpo
In its debut year, NY Xpo is expected to draw upwards of 15,000 attendees and 400 exhibitors, the largest business-to-business show in the Northeast. The event will feature Mayor Michael Bloomberg as its keynote speaker. Throughout the day, ten educational tracks will be offered that will include over 50 seminars covering sales, marketing and advertising, business management, technology and more.

Admission to the show is free to the public. Tickets for the WCBS/North Fork Bank Small Business Network Breakfast with Joe Connolly and the Five Borough Luncheon with Mayor Bloomberg can be purchased in advance.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.