News by SB Informer

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iZania.com Helps Black Entrepreneurs Gear Up for Cyber Monday

SB Informer
Monday, November 20, 2006; 01:15 AM

Online shopping is growing rapidly among Black Internet users, and the number of Black-owned Internet businesses is growing to meet the online demands of these shoppers. "iZania.com is helping Black-owned businesses gain traction with a cost effective entrée' into e-commerce and Internet Marketing," says Roger Madison, CEO of this online community targeting Black interests. "Our goal is to accelerate the growth of online Black economic activity."

"We have built an online community around our online entrepreneurs," says Madison. "Hundreds of products have been added to iZania Market in preparation for the 2006 shopping season. We are offering free stores over the holiday season, enabling users to showcase all of their products in their own storefront, complete with a unique Internet address and free listings. We are offering low cost advertising - allowing entrepreneurs to effectively market to their audience, our community, at an affordable rate on a short-term basis. This is an opportunity to take advantage of the biggest Internet shopping day on November 27, 2006."

Roxanne Ravenel, President / Owner SOHO Support Solutions LLC, recently wrote, "It is inspiring to see such a comprehensive list of minority business owners across a variety of industries. Whether I am looking for a local vendor, or another virtual professional to build a long-term collaborative relationship with - I know that there is an excellent chance to make that connection through iZania. It will continue to be my first line of action when seeking new business relationships."

Thomas Burns, owner of Small Business Sales Force, wrote, "I expected to receive a few calls or responses after marketing on your site for a couple of months. However, I received three requests for services the very same day the eblast went out. So far, I have two new clients who will generate a minimum of $10,000 in sales and I am working on closing two more deals which could bring another $5,000 worth of business. Now when you consider I spent only $100.00 for this new advertising, I have never had a marketing tool produce this type of result."

Anthony Redic, Vice President of Marketing, adds, "We are developing a complete relationship with our members. We introduced the iZania Market (www.iZaniaMarket.com) to stimulate selling and buying activity among the visitors to iZania. While iZania Market hasn't become the Black eBay™ yet, we are gaining more visitors daily. iZania Market provides an introduction to e-commerce for many Black entrepreneurs, and a secondary channel of distribution for others who already have websites that offer online sales. We are looking forward to making Cyber Monday our biggest shopping day ever."

iZania LLC (www.iZania.com and www.iZaniaMarket.com) is a Columbus, Ohio-based company, formed to connect Black entrepreneurs, professionals, and consumers online. iZania's goal is to create the world's most extensive "Virtual Black Community," to accelerate the growth of e-commerce, and help the descendants of Africa act in our self-interests.