The Ugly Truth about Small Business is a Finalist for the 2006 IPPY Awards

June 7, 2006; 01:06 AM
Atlanta, GA - Ruth King is a 2006 Independent Publishers Awards finalist for her new book, “The Ugly Truth about Small Business” (SourceBooks).

The Independent Publisher Book Awards, launched in 1996, are designed to bring increased recognition to the deserving but often unsung titles published by independent authors and publishers. Established as the first awards program open exclusively to independents, nearly 800 "IPPYs" have been awarded to publishers throughout North America. This year over 3,000 books competed for the awards.

“If I would’ve only known then what I know now…”

It’s a phrase entrepreneurs use when their ventures fail, now it’s a phrase that could mean millions of dollars saved for new business owners. And it’s about time…

According to the U.S. Small Business Association 50% of all small businesses fail in the first year; 95% within five years. All new entrepreneurs begin with what they feel are sound business models and marketing plans. But despite meticulous planning, most make the same disastrous mistakes in their first years, or buckle under the same types of damaging events; all of which they never really saw coming.

Ruth King now reveals the real-world situations that they never teach about in business schools. King, along with dozens of other small business entrepreneurs, have made the mistakes, weathered the disasters, and now share their personal stories; including a must-know laundry list of “lessons learned the hard way.”

The Ugly Truth recounts 50 actual business disasters, from worst case scenarios to “never-saw-it-coming” avalanches. Its no-holds-barred approach teaches entrepreneurs and would be entrepreneurs to consider, handle, and/or avoid situations such as:

· No one showed up.
· I lost 25 percent of my business in one day.
· We trusted the wrong people.
· I got sick and couldn’t work.
· And many more…

Unlike most books about starting and operating a small business, The Ugly Truth About Small Business deals with reality, not theory. It focuses on the day-to-day grind that all business owners face, not the few glamorous success stories that will “make it look easy.” Instead of empty promises, the book presents usable information, making it a must-read for all entrepreneurs, and for those dreaming about owning a business someday.

ABOUT THE AUTHOR

Ruth King is a seasoned entrepreneur who writes from experience having owned seven businesses in the past 25 years. She is presently the Founder and CEO of BusinessTVChannel.com, Business Ventures Corporation, and ProNetworkTV, Inc., award winning companies dedicated to helping small businesses succeed. Ruth is passionate about helping entrepreneurs achieve their goals, teaching adults to read, and running marathons.

More Information BusinessTVChannel.com