Optimised Web Design Allows Small Business Websites to Gain the Edge over Internet Competitors

June 13, 2006; 02:56 AM
Oxford, United Kingdom - Momentum Web Solutions Limited, a provider of web marketing services to start-up and SME organisations in the UK, today announced its optimised web design services aimed at increasing the visibility of business websites in leading UK search engines.

Many small and medium sized businesses find that the design of their websites is frustrating their efforts to convert visitors into customers. Website design can play a crucial role in increasing the effectiveness and productivity of a commercial website, while sites that are not optimised for sales conversion tend to perform poorly.

“If a site is not built from the start to be user-friendly and sales-led, navigable, standards-complaint and search-engine friendly, it can be difficult and costly to adapt it later on,” commented Jonathan Fink, Director of Momentum Web Solutions.

“Web site design should be no different from other marketing activities and should be effective, productive and manageable.” Momentum’s optimised website design service is an attempt to ensure that web design focuses on more than outward appearance, but actually increases the bottom line for web-based businesses.

“Users are becoming less and less tolerant of poor design and bad navigation,” explained Jonathan. “Small businesses that transact some or all or their business online are suffering the most.” The majority of smaller organisations are unable to attract visitors through brand recognition and visibility. Poor web planning and design can limit their ability to get ranked in search engines, and if visitors do find them, bad design can prevent visitors from becoming customers. Momentum’s optimised web design service seeks to bring best practices to this area at a price that is within reach of most small businesses.

About Momentum

Momentum Web Solutions provides online marketing services to small and medium-sized enterprises (SME) and start-up organisations in the UK. Momentum's services are particularly relevant for organisations in transition, or for whom the results of current online activities do not match business aspirations. The benefits to clients of Momentum's services are intended to be dramatic and compelling, providing visible results and clear ROI for online investments. Momentum web marketing services include online sales optimisation, web competitor research and web marketing services, including search engine marketing, optimisation and promotion.