Hispanic Small Business Owners with New Web Site

July 14, 2006; 03:09 AM
Intventures, Inc., a new media content provider in the U.S. Hispanic market, has launched its new web site Hispanic SMB (http://www.hispanicsmb.com). The new site is the first online community dedicated exclusively to the 1.6 million plus Hispanic owned small businesses in the United States. The new portal provides free resources, content, news and community features designed to help the growing number of Latino small and medium sized enterprises.

According to recent U.S. Census data the number of Hispanic-owned businesses grew 31 percent between 1997 and 2002 -- three times the national average for all businesses. More significantly, Census data reveals that the nearly 1.6 million Hispanic-owned businesses generated nearly $222 billion in revenue, up 19 percent from 1997. In the words of Census Bureau Director Louis Kincannon, “The growth we see in Hispanic-owned businesses illustrates the changing fabric of America’s business and industry. With Hispanic businesses among the fastest growing segments of our economy, this is a good indicator of how competitiveness is driving the American economy.”

HispanicSMB.com provides daily Hispanic business news feeds from more than 50 national and local news outlets; a comprehensive library of documents and white papers to help Hispanic business owners grow and manage their business; a free Hispanic business directory to help Latino companies connect with corporate and government buyers and with each other; online community forums to facilitate the exchange of ideas, tips and other information; a comprehensive calendar of events relevant to Latino business owners; a Hispanic SMB blog written by online marketing expert Juan Silvera.

In addition to being an important resource to Hispanic SMB’s, the site provides a new platform for marketers wishing to reach Hispanic business decision makers, entrepreneurs and managers -- an affluent and highly desirable but elusive segment of the market. HispanicSMB.com provides most of its content in English given the prevalence of bi-lingual and English dominant Hispanic business owners in the country. Some resources in the site are also available in Spanish to help Spanish-dominant entrepreneurs who are recent arrivals in the country.

HispanicSMB.com is the premier online community for the 1.6 million Hispanic owned small and medium sized businesses in the United States. The site provides a unique space for the fast growing Latino business community to interact with each other and potential partners. HispanicSMB.com is owned and operated by Intventures, Inc., a new media content provider in the U.S. Hispanic market.