Banks Can Now Answer the Call to Simplify the Benefits of Cash Management for Small Businesses

August 16, 2006; 08:11 AM
Dallas - Until now, banks' most profitable products have been the least understood by business customers and front-line relationship bankers. Ignite Financial's new Cash Management Guide takes the guesswork out of product selection by replicating the knowledge of the most gifted business banking officer. Julie Hamrick, president of Ignite Financial, states, "The Cash Management Guide was designed to increase bankers' productivity by eliminating unqualified leads and unnecessary follow-up. With the Cash Management Guide, relationship managers have the tool to comfortably advise businesses about these complex products using built-in intelligence and product knowledge." No longer is the bank puzzled over lost opportunities at the new accounts desk.

All small businesses are not created equal. Most go through various periods of business growth and expansion. Every pivotal stage provides the bank with the opportunity to help the small business client make informed decisions. By the bank reaching out to small businesses utilizing Ignite's interactive Cash Management Guide, banks capitalize on each stage of the small business life cycle. The Cash Management Guide quickly identifies areas for even the smallest businesses to improve their money management while ruling out services that are of little incremental benefit to their bottom-line. Further, small businesses are more willing to spend hard-earned revenue on services when they understand them in context to their business.

Regulation, risk and return have placed unprecedented pressure on the financial functions of most companies. Businesses too small for a CFO want help to reach their financial goals and they frequently turn to their financial provider. Banks can now answer the call to simplify the buying process for complex cash management products through Ignite's technology.

"We expect that savvy banks will use technology to gain greater visibility into what business customers are doing and deliver appropriate finance products to them," according to Maggie Scarborough, research manager with Financial Insights. Matching the complexity of cash management policies to the unique financial situation of each business, Ignite brings together the power of real-time interaction and sophisticated technology through the Cash Management Guide.

Ignite Sales (www.ignitesales.com), a marketing technology company based in Dallas, Texas, generates sales leads while building customer loyalty and retention, using patented interactive and personalized cross-selling methods. Focused on the financial sector, Ignite Sales' products deliver immediate results for its clients online, in branches and call centers. Ignite's powerful analytics engine provides purchase predictions, industry trends, and relevant marketing communications for the financial institution consumer and small business customer. Ignite's clients include AnchorBank, Citigroup, American National Bank of Texas, Sovereign Bank and Wells Fargo.