Fedafi Opens the RSS Channel for Small Businesses

August 29, 2006; 06:24 AM
Fedafi, a web-based RSS generator for small- and medium-sized businesses, is launched today. Fedafi makes the creation, management, marketing and tracking of RSS and Podcast feeds easy by eliminating the need for any technical knowledge of XML. Simple to install and easy to use Fedafi breaks down technical barriers and allows anyone to create RSS and iTunes valid podcast feeds for their business, while tracking both subscribers and clicks on outbound links or media downloads.

RSS (Really Simple Syndication), has been mainly the domain of bloggers and up to now many small businesses have shied away from the commitment and time needed to build a blog. However, RSS has been building a ground swell of users among large enterprises such as Go Daddy Software. Gary Reid, CEO of Fedafi, explained the background to Fedafi, “It was while helping a friend of mine, who runs a small business, simplify and better manage his communications that the lack of a viable solution became apparent. He didn’t have the time or inclination to start blogging but wanted the benefits RSS could give. It was then I decided to start the Fedafi project.”

Fedafi opens the channel outside the blog. RSS is capable of delivering information, special offers and a wide variety of media direct to users, including MP3’s, movies and PDF’s. Gary added, “With the introduction of live bookmarking in FireFox and Windows Live users have a way of transparently accessing RSS, but not every website has the ability to deliver RSS. As more and more people just don’t want to part with their email address to be kept up to date with company information, RSS becomes a natural addition to a websites means of communication. It’s fast, simple and spam free.”

Fedafi’s simple tracking plugs the statistics gap associated with many of the alternative ways of building RSS feeds, such as a blog. Graphs in the dashboard show an overall picture for each feed but users can also download comprehensive excel data on user behaviour, an absolute must for any serious marketer.

Fedafi launches with a host of features that start from the simplicity of the install.

Key Features of Fedafi
- Instantly create RSS feeds: Fedafi allows anyone to create a valid RSS 2.0 or iTunes podcast feed easily, including a WYSIWYG editor for feed articles.
- Brand feeds: Fedafi allows users to customize the look and feel of each individual feed.
- Publicize feed articles: Choose to notify (ping) major feed search engines such as Technorati.
- Track subscribers and outbound links: Fedafi’s unique tracking capabilities allows users to track the number of unique subscribers to each feed and hits on links within feed articles, including number of media downloads within podcast feeds

At present Fedafi is available in two versions, a free Lite version and the SME version for just $47 including 12 months support and updates.

Fedafi is a UK based company and creator of Fedafi RSS generator that allows small and medium size businesses to easily create, manage, market and track valid RSS 2.0 feeds. Easy to install Fedafi requires no previous technical experience and is also available free as a Lite version. For more information on Fedafi visit, http://fedafi.com or call +44 (0)141 579 8654.