Unlikely Small Business Marketing Success Stories Featured Every Friday in October on www.10stepPodcast.com

September 26, 2006; 02:50 AM
10stepmarketing has announced a series of unlikely small business marketing success stories will be featured on its free, weekly “Marketing Success Podcast” in October.

10stepmarketing founder Debbie LaChusa interviews Internet entrepreneur and work-at-home mom, Sheri McConnell who founded the National Association of Women Writers and recently launched the Association of Web Entrepreneurs; Jared Bauman, a twenty-something wedding photographer with a booming business; Wayne Kelly, a Canadian radio DJ and founder of On-Air Publicity, a business that teaches ordinary people how to get on the radio; and Dallas Woodburn, a 19-year-old college student who wrote, published and had her first book reviewed in the Los Angeles Times at the tender age of 10.

Podcast interviews are posted every Friday at http://www.10stepPodcast.com and are also available on iTunes.
   
The month kicks off with an interview with Sheri McConnell, the founder of the National Association of Women Writers (NAWW) and the Association of Web Entrepreneurs. McConnell, a busy work-at-home mom with four children under the age of 11, shares the challenges she has faced as a work-at-home mom and how she overcame them to build the successful NAWW network into an association with over 3000 members worldwide, and to launch her newest venture, the Association of Web Entrepreneurs.
   
On October 13, LaChusa interviews Jared Bauman, a 23-year-old wedding photographer who turned his passion and part-time photography business into a flourishing full-time business in only two years. A business school graduate, Bauman quickly realized what he learned in business school wouldn’t work for his small business. He shares how he had to find creative ways to market on a small budget, and how he started using “buzz marketing” to get free publicity and generate new clients.
   
The October 20 podcast takes a slightly different turn when LaChusa interviews Wayne Kelly, a Canadian radio DJ who also runs his own Internet-based business called On-Air Publicity. Kelly is the “Wayne” half of the Wayne and Jayne show, a morning drive radio show on KBS radio in British Columbia, Canada. Kelly shares stories from his experience as a radio DJ that illustrate the do’s and don’ts of successful radio interviews along with lessons he’s learned building and marketing his own small business.
   
The month wraps up with an interview with college student, author and non-profit entrepreneur, Dallas Woodburn on October 27. Woodburn’s first book, “There’s A Huge Pimple On My Nose,” which she wrote when she was only 10 years old was praised by the Los Angeles Times. Now a 19-year-old student at the University of Southern California, Woodburn has published her second book, “3 a.m. A Collection of Short Stories,” written a monthly “Teen Talk” column for Family Circle Magazine and is the founder of Write On!, a non-profit organization that encourages reading for children and has provided over 7,000 books to underprivileged kids. Woodburn shares insights into how she has accomplished so much at such a young age, along with wisdom beyond her years.

“Marketing Success Podcast” interviews are posted every Friday on http://www.10stepPodcast.com and on iTunes, and feature interviews with successful entrepreneurs as well as marketing experts. 10stepmarketing founder Debbie LaChusa said her goal is to create a small business marketing community where entrepreneurs can be inspired, get real-world small business marketing tips, learn how to create and implement their own marketing plan and share marketing challenges and success stories.

10stepmarketing was introduced in 2004 by marketing veteran and entrepreneur Debbie LaChusa. LaChusa has spent the past 21 years working in advertising and marketing communications agencies and running her own small business marketing consulting firm, DLC Marketing, Inc. 10stepmarketing offers information products, teleclasses and coaching to help small business owners and independent professionals learn how to successfully market their own business. For more information and to register for the free, weekly 10stepmarketing Ezine and a free marketing e-course, visit the 10stepmarketing website at http://www.10stepmarketing.com or the 10stepmarketing blog at http://www.10stepmarketingConnection.com