Realogy Shows Its Support for Hispanic Business

October 2, 2006; 03:39 AM
In its ongoing commitment to support diverse businesses and the evolving demographics of its customer base, Realogy Corporation (NYSE: H), one of the world’s largest real estate franchisors, sponsored the 27th Annual National Convention & Business Expo of the United States Hispanic Chamber of Commerce (USHCC). The USHCC, highly regarded as an advocacy organization for the influential and growing Hispanic business community, was held Sept. 20-23, in Philadelphia, Pa.

“We are proud to sponsor the USHCC once again,” said Richard A. Smith, vice chairman and president of Realogy Corporation. “This is one in a series of initiatives we plan to support that will reinforce our commitment to serving our country’s multicultural marketplace and diversifying our workforce.”

The buying power of the Hispanic community will grow to $923 billion by 2009, according to a University of Georgia study. Hispanic Trends predicts that one out of every 10 small businesses will be Hispanic-owned by the year 2007. The USHCC conference included a special segment on franchising, which further underscored the importance of recruiting minority-owned businesses into franchise systems.

Hispanic companies represent the fastest-growing population of small business owners, and Realogy is the parent company of some of the most formidable real estate franchise systems in the world. The strong combination made the Company’s participation in the Convention’s franchise workshop particularly apt.

Realogy (www.realogy.com), a Gold Sponsor of the Convention and the only real estate franchise company that served as a sponsor, provided financial support and participated in events that endorsed the USHCC’s mission. Realogy also donated registrations for three members of the Morris County Hispanic Chamber of Commerce, the USHCC affiliate in the New Jersey county where Realogy is headquartered.