Online Business Expert Beth Cole Releases Insider’s Guide to Web Marketing at Lulu.com

October 10, 2006; 01:50 AM
Beth Cole teaches small business owners how to master the web and create online identity with her new release, The Insider’s Guide to Web Marketing in conjunction with Lulu (www.lulu.com), the world’s fastest-growing provider of print-on-demand books.

The Insider’s Guide to Web Marketing is a step-by-step guide helping small business owners create compelling websites using the latest online marketing techniques. The guide includes advice from experts, detailed instructions, and worksheets for identifying your market, creating and selling products, and getting found in the search engines.

Beth Cole wrote The Insider’s Guide to Web Marketing to help small business owners move painlessly into online marketing. She found her way into the field through a passion for technology and a fascination with the internet’s power to help entrepreneurs fish in a bigger pond. The Insider’s Guide to Web Marketing is available for purchase at www.lulu.com, in a marketplace filled with other unique and wonderful surprises.

“Online marketing has moved from nonessential to essential for any small business owner, especially those with a specialized product who want to reach a niche market,” said Beth Cole. “The web offers so much control and flexibility in building a business. My book is great for readers of all levels from those with no computer or internet experience, to those who have a website but want more results.”

Beth Cole has over 20 years of business experience, including 10 years as a writer and web designer. She graduated from Hastings College and has a certification in web design and multimedia from The International Webmaster’s Association. This is her first publication. The second, Let’s Blog!, will soon be published on Lulu.

Founded in 2002, Lulu is the world’s fastest-growing print-on-demand marketplace for digital do-it-yourselfers.