CRM Pros Build Brands while Adding to Industry Resources

November 2, 2006; 03:59 AM
CRMToday.com's industry-generated content, which is also reviewed by the Web site's members before posting, gives business to business (B2B) professionals an opportunity to display their expertise and connect with other professionals and consumers. In a study by Harris Interactive, 96 percent of executives surveyed consider B2B media - magazines and Web sites - to be more reliable than other media sources. They report reading 4.2 B2B magazines and visiting 7.4 B2B Web sites each month. At least 50 percent of executives report that some type of B2B media directly leads to the purchase of products or services, citing B2B Web sites as the number one resource they use to analyze and narrow down their options.

Research is the key, according to Perry Norgarb, founder of Search Marketeers and a professional search engine marketing consultant, "The worst mistake a company can make is purchasing an ultimately unsuitable CRM solution. This invariably happens when the purchaser has not made a fully considered, informed decision."

As an industry leader that provides reliable information in customer relationship management, the CRMToday.com library acts as a distribution channel for CRM-related professionals and product vendors to promote their skills and products. Contributors can use a simple tool (www.CRMtoday.com/library/submit/) to submit any of the following documents for publication:
•    Academic papers
•    Articles
•    Case studies
•    Presentations
•    White papers
•    Research reports

Content in the CRMToday.com Library is organized by the type of document as well as by the following industry verticals:
•    Finance
•    Retail
•    Telco
•    Government
•    Healthcare
•    Utilities

With the stated purpose of providing high quality content to increase the credibility of information on their site, CRMToday.com does not allow submissions that are direct advertisements or presentations of a particular product or service. The content must conform to other texts published on CRMToday.com and meet the minimum demands of CRMToday.com's members.

According to the Harris study, four in ten executives searched archives of B2B sites during the past 12 months, and one-third of them purchased content. With its free repository of relevant CRM industry information, CRMToday.com provides a much-needed and centralized service that facilitates the research process for today's busy executive. From articles such as "Choosing a CRM Solution" to a downloadable white paper on "Bringing Humanity Back to the Web," the CRMToday.com Library provides reliable and trusted content on a variety of CRM-related topics as well as a viable platform "to communicate your message" and "create an awareness of your product or service."

CRMToday.com provides business information, resources, and interactive tools that help companies improve their customer relations management. Expert advice from industry professionals, company profiles, and other features make it easy for businesses to learn more about how customer relations can shape a company's consumer loyalty.