New Small Business Marketing Publication Identifies And Solves Profit Risk Areas

November 22, 2006; 02:58 AM
Around-the-Globe E-Publishing House Ltd. is happy to announce the launch of its new publication designed specifically for small business marketing and profit loss reduction, "Survival Kit for Small and Medium Businesses -- Profit from your Business Risks!"

Within this small business marketing publication are details on how companies can utilize profit protection methodologies to better enhance and even grow their companies. This is done by identifying profit erosion areas and repairing those areas to better improve the bottom line.

According to Michiel Jonker, managing director: "Part of this solution is specific formulas to calculate the negative financial impact of a company's risks as well as the cost of possible counter measures to prevent or minimize the negative financial impact of a company's risks (i.e. profit erosion). As a result, the owner should be in a position to motivate on a sound economical basis why he/she has decided to counteract or not to counteract certain threats."

"We also discuss the different methods to enforce profit protection planning in a company (i.e. different methods to identify company risks and different methods to counteract company risks). We also discuss the importance of planning in general, and especially how to conduct profit protection planning sessions."

In addition, the company owner will also learn how to design, implement and maintain adequate strategies and systems (including policies, procedures, standards and business structures) with the purpose of protecting and growing his/her venture.

When asked what set his small business marketing publication ahead of the rest, Jonker states: "Our survival manual was designed with one purpose -- for a company owner to profit from it! A company owner needs this profit protection methodology to survive and to grow and to succeed."

The publication discusses such diverse areas as: improper planning, market changes and how to handle them, how to identify flawed systems, fraud issues, errors and omissions. All of these can drain the company profit level and once identified and corrected, the profit level will increase.

The manual also discusses many other areas. For more information on this new publication please visit the www.business-around-the-globe.com website.

About Around-the-Globe E-Publishing House Ltd.:
Around-the-Globe E-Publishing House Ltd. was founded in 2006 as a specialist e-publishing house, focusing on business publications intended and customized for the small and medium business market. It offers business owners high quality and customized e-publications, focusing on specific subjects, via the Internet -- with the ultimate intention to help them obtain the necessary skills, knowledge, information and tools to profit from their business opportunities and, especially, risks.