Marketing & Sales Process Key to Building Trust with Small Businesses

December 1, 2006; 02:24 AM

Small and medium business (SMBs) IT support specialist, Everon Technology Services LLC is leading the charge to deliver cost-effective IT Support to SMBs. Along the way, Everon is challenging the traditional ways in which business to business professional service companies reach new customers.

Most recently, Everon's Director of Marketing Doug Ziewacz, spoke at MarketingSherpa's 2006 West Coast Demand Generation Summit, which took place on Nov. 13-14 in San Francisco, CA. Doug addressed the 300 business-to-business marketers in attendance about specific strategies and tactics for building long-term customer relationships through online marketing channels.

"More than ever, small business owners are able to conduct their own research before contacting a company about a specific service. Websites and marketing communications are becoming sales agents, which means it's important to make a good first impression, said Doug. "The tone of the relationship with your potential customer is established in the original marketing & sales process; it's an integral part of the greater service delivery cycle".

Recognized as a leader in providing IT support to small and medium size businesses, Everon's educational approach to reaching small businesses has helped establish them as a trusted brand in the SMB community. Everon regularly provides free resources and content on the specific technology needs of the small and medium business through their monthly newsletter and website. The inherent value of Everon's service offering extends beyond the day-to-day management of technology and focuses on overall business issues.

"Like Everon, many of our clients work hard to develop meaningful dialog with small and medium business by offering relevant online resources" said Robert Lesser, President, Direct Impact Marketing www.OnDemandInsideSales.com "As a fellow presenter at the MarketingSherpa Summit, I was impressed to hear of Everon's success in gaining credibility to become a trusted service partner to these businesses."

Everon's inclusion in MarketingSherpa's Demand Generation Summit alongside executives from Bearingpoint , IBM, Siemens , and DoubleClick reveals a growing trend of interest in the ever-increasing opportunities that the small and medium size business marketplace represents.

About Everon

Everon Technology Services, LLC provides a suite of managed information technology (IT) services for small to midsized businesses allowing for end user support, network management, and strategic growth. Everon delivers the same level of complete technical support found at large companies but at an affordable cost, charging clients a flat monthly fee per desktop. Everon is continually improving the value of its services and focuses on making its customers more efficient, productive, and satisfied with their technology investments. Located in Boston, Massachusetts, Everon provides services nationwide to a wide range of clients ranging from non profit organizations, professional service firms and consumer companies.