Internet Marketing Guru Reveals 10 Fatal Mistakes Made By Email Marketers

February 1, 2007; 01:15 AM
Internet marketing expert Derek Gehl (www.marketingtips.com) has just released a free report to address key areas where many small business owners have fallen behind in their email marketing efforts.

"The world of Internet marketing is constantly changing, especially when it comes to email deliverability," says Gehl. "And many of my customers are finding they’re just not getting the same results from their campaigns that they used to."

But, Gehl says there is no need to hit the panic button just yet. According to him, email marketing is still extremely profitable. "Any business can absolutely benefit from email marketing," says Gehl, pointing out the Internet Marketing Center’s own success with email. "We generated $3.5 million from email marketing last year alone."

Gehl’s report lays out the solutions to ten common mistakes that prevent email marketers from getting maximum returns from their email promotions. Some of these common mistakes include

1. Wasting time and resources managing "subscribe" and "unsubscribe" requests
2. Sending multiple copies of a message to each contact
3. Letting "bounces" ruin your deliverability
4. "Carpet-bombing" your list with a single offer
5. Expecting results from impersonal "boilerplate" messages
6. Going for the sale before building a relationship
7. Wasting time delivering products and information manually
8. Sorting incoming mail manually
9. Missing the warning signs of diminishing returns
10. Paying steeper fees as your marketing ramps up

The full report is available at www.Mailloop.com.

About Derek Gehl and The Internet Marketing Center:
The Internet Marketing Center provides its clients with all the tools they need to start, build, and grow their own profitable online businesses on small budgets -- using the same tools, resources, and strategies that IMC employs to produce annual revenues of over $20 million.

Since 1996, the birth of online commerce, IMC has created best-selling marketing software, courses, and other information products, including "The Insider Secrets to Email Marketing" (www.MarketingTips.com/emailsecrets).

CEO Derek Gehl has carved a reputation as one of the Internet's foremost marketing experts, and recently completed a worldwide, multi-city seminar tour.