Small Businesses Run With The Big Dogs Thanks To Article Marketing

May 11, 2007; 01:01 AM

Until recently, the typical small business didn't stand a chance when competing with the huge advertising budgets of its well-funded competitors. Over the last two years, a small group of online entrepreneurs has found a way to rank right up there with the behemoths of business, without breaking the bank.

So how does a company get "first page" placement on the major search engines, without dumping all their money into pay-per-click advertising or Google AdWords? The answer is remarkably simple. It's a return to the time-honored process of businesses providing informative content to publishers in their industry.

“The more places your articles are published, the more people you reach," says Chris Ellington, CEO of Article Marketing, a highly popular online article distribution service. “If you aren't supplying publishers with your information, you can bet your competition is."

The exposure begins with the business owner writing a short, informative article. The piece is not written as a sales pitch to the reader, but rather provides interesting information to the target market. For example, a website supplying organic food to restaurants might write an article about the health benefits of a clean diet.

The article is then submitted to an article distribution service like Article Marketer. These services have existing relationships with thousands of online publishers, in hundreds of niche categories.

"If these publishers like what you have to say, they’ll put your article in front of their readers," Ellington continues.

This kind of exposure does more than just drive immediate traffic from readers. It also boosts a site's page rank at the search engines, meaning more people are likely to find the business.

And the search engines agree. According to Google, "...webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." With article marketing, a link to the business' site is included each time the article is published, meaning the site's position will rise in natural search results.

Ellington knows what he is talking about when it comes to article marketing. With 28.5 million article distributions to date and a steady stream of new subscribers, he continues to use the process to fuel the steady growth of his own business. Literally thousands of articles a day are being submitted to Article Marketer (http://www.articlemarketer.com). It's this back to basics approach (http://www.articlemarketer.com/r_small_businesses_article_marketing.php) that helps small businesses compete in a big way.

About the Company

Article Marketer is the market leader in automated article distribution services for writers, marketers and business professionals. They serve clients ranging from large PR firms to small home-based businesses. Their goal is to help companies promote themselves, their products and their services more effectively by being the easiest, fastest, most reliable and least expensive way to distribute original content. For press inquiries about Article Marketer, or to arrange an interview with Chris Ellington, call 1 (510) 402-4448, or email press@articlemarketer.com.