Network Solutions Earns Authorized Google AdWords Reseller Status

June 18, 2007; 01:51 AM

Network Solutions® has recently been named an Authorized Google® AdWords™ Reseller, placing them in a select group of Google AdWords resellers in the United States. Network Solutions pay-per-click search analysts receive specialized AdWords training from Google so that they can provide full-service AdWords account management to their customers, from account setup and activation, to ongoing campaign monitoring, reporting, and optimization. The intensive training program provides in-depth AdWords knowledge, and Network Solutions will use that expertise to help customers garner a higher return on investment from pay-per-click marketing programs.

According to Jeff Zimmerman, vice president of Online Marketing for Network Solutions, "Network Solutions being named an Authorized Google AdWords Reseller places us into a select group who receive training which increases our proficiency as pay-per-click search analysts, capable of successfully selecting and managing keyword campaigns."

Pay-per-click (PPC) search engine Internet marketing is a form of Internet-based advertising that places an ad on a search engine results page when a potential customer performs a search for a similar term, or keyword. PPC advertisers pay for every time a potential customer clicks on their advertisement, which takes the potential customer to the advertiser's Web site. The benefit of PPC advertising is that it can help an advertiser appear on the much-coveted first page of results that are generated after an internet search.

Though the popularity of managing Google AdWords or PPC search engine Internet marketing accounts has grown, the process to manage can become time consuming and tiresome for online businesses untrained in PPC bid management. According to Network Solutions Online Marketing Director, Lara Mehanna, "PPC campaign management is less of a risk to customers if they have someone reliable watching over their account to see what is working for them and not working for them on a regular basis. Network Solutions Google-trained search analysts manage campaigns to ensure that our customers choose the right words, that their ads are placed in front of the right audience and if necessary, tweak the content to increase the conversion rate."

An alternative to PPC marketing for a company that wants their Web site to appear on the first page of Google search results is the more time-intensive process of organic search engine optimization. If done properly, organic search engine optimization can yield results after a period of three to six months. Many of Network Solutions customers opt to use a professionally managed PPC campaign in conjunction with an organic search engine optimization package. This combination usually means that their websites eventually appear in multiple places on the first page of Google search results.

For more information on Network Solutions pay-per-click advertising programs, visit NetworkSolutions.com.