Warrington Based Software Firm Takes on Global Markets TeamKnowledge Rebranded by Quadriga Consulting for Microsoft Worldwide Partner Event in Denver

June 25, 2007; 07:23 AM

Belfast and Warrington, UK - TeamKnowledge, the Warrington based software firm, is refocusing on global markets with its TKDialogs product. TKDialogs is a product designed for customer relationship management scenarios (Microsoft Dynamics CRM in particular) such as company web sites, call centres and face-to-face customer support centres. The company has been growing fast in the UK – with its product being adopted by local authorities and financial services institutions.  However, in preparation for the Microsoft Worldwide Partner event in Denver in mid July, the company has engaged the services of specialist ICT sector marketing firm Quadriga Consulting Ltd., based in Northern Ireland. 

According to Joe Cassidy of TeamKnowledge, “We have been growing fast in the UK with implementations right across the country. But we recognised that there was a worldwide opportunity throughout the Microsoft Partner network.  We needed experienced professional assistance to exploit it. Our product is engineered to work with other Microsoft products so we needed to tell the world – but especially global Microsoft partners – just how great our product is. By working with Quadriga Consulting we have literally built our messaging, branding, product demonstrations, product literature from ground up. The net result is that we now have a set of really strong marketing messages that clearly convey the real business advantages of our product to our target audience.”

According to Jeffrey Peel, Quadriga Consulting’s Managing Consultant, “It’s been challenging but also highly rewarding working with TeamKnowledge. Few companies of the size of TeamKnowledge have the courage to do what this team has done. Rather than just ‘more of the same’ they invited us in as outsiders and let us look at the product and marketing proposition – and to then rebuild everything. From web to product literature to logo we have refocused, tightened and made messaging clearer. But the result is that TeamKnowledge now has global class marketing to go with a global class product.”

TKDialogs will be showcased at the Microsoft Worldwide Partner Conference in Denver from July 10 to 12th.