Second best just doesn’t crack it when it comes to personal financial advice

July 10, 2007; 05:21 AM

Freshbusinessthinking.com, a new website dedicated to giving information and advice to owners and directors running small and medium- sized businesses has launched a new personal finance section looking at how to make more money and mitigate tax.

This section will feature a regular monthly newsletter and as with everything on Freshbusinessthinking.com the content is written by business experts in their respective fields.

The world of personal finance can be boring and uninspiring and that’s why Fresh Business Thinking has partnered with financial advisors Conforto Financial Management.

Conforto is very different from your typical financial advisor. It was originally founded to service the needs of elite professional athletes whose determination and drive to be the best left no stone un-turned. When dealing with these individuals, second best just doesn’t crack it and this winning mentality pervades across everything they do.

The renowned footballer and TV pundit, Lee Dixon chose Conforto to look after his finances.
They have opened Dixon’s eyes to the new world of financial advice and he is reaping the overdue benefits.

The first newsletter of the series can be found here.

In the first newsletter Andy Sutton of Conforto lays some foundations on what he believes you should expect from your financial advisor and why, in his opinion, much of the UK market has largely got things wrong!

In future newsletters they will cover immediate personal finance considerations and bring to your attention new ideas and ways in which you can really grow your personal wealth and pay less tax.