CI Radar Continues to Pioneer New Innovations in Competitor Tracking

August 21, 2007; 12:54 AM
ATLANTA -- CI Radar, the award-winning, competitor and market intelligence company today announced the latest release of its 360 degree competitor tracking technology, CI Radar version 3.0. The new release provides significant enhancements to its existing competitive intelligence tracking and dissemination platform.

Mark Van Laeke, president and CEO of CI Radar said, “Today’s release not only keeps our competitive intelligence tracking technology at the forefront, it assures that CI Radar continues to exceed the imaginations and expectations of its clients. We understand the importance of being the first, but more critically, we understand the importance of continuing to provide more and more value to our clients.”

Technology innovations from CI Radar’s prior releases have been recognized by the Wall Street Journal and more recently by the Computing Technology Industry Association (CompTIA), who named CI Radar the Most Innovative Service of 2007. CI Radar version 3.0 builds upon existing benefits currently being offered to hundreds of corporate decision-makers by providing added revenue opportunities, deeper competitive insights, improved intelligence sharing across the organization, greater consolidation of information and more executive time saved.

The list of new 3.0 enhancements include Salesforce.com (TM) integration, allowing easy upload of CI Radar sales leads directly into Salesforce.com (TM); new Lead Alerts, identifying prospects potentially entering the buying cycle for client products and services; head-to-head marketing match-ups, allowing clients to analyze their strategies versus their closest competitors; easy content routing to anyone inside or outside the organization; and many more.

Currently, CI Radar leads as the only full-scope technology-based competitor tracking service, combining state of the art technology with professional human analysis.  Through CI Radar, corporate decision makers get a full view of their competitors and markets each day.  Today’s release will undoubtedly help CI Radar maintain its leadership position.

Specifics about CI Radar’s offering are available on their website: http://www.ciradar.com

About CI Radar

Founded in 2004, CI Radar is the first comprehensive web-based, 24/7/365 day, economical competitive intelligence solution for business. CI Radar delivers key intelligence about competitors, prospects, partners, customers, employees, industry developments and internal threats and vulnerabilities.