Maddox Marketing Group Is Back - With A Renewed Commitment - New Structure - New Logo

August 22, 2007; 09:13 AM

Maddox Marketing Group, Inc. founders Rob and Jeanne Maddox announced today that the fifteen-year-old Cuyahoga Falls based branding and product positioning agency has ended their involvement with Houston, Texas based joint venture BrightLight Creative. The pair will now focus all of their attention on the day-to-day operation of Maddox Marketing Group and in serving the needs of the agency’s relationship clients throughout northeast Ohio.
 
According to Maddox Marketing Group president, Rob Maddox, “our involvement with BrightLight was taking us into business areas that just did not mesh with our core competencies. It was becoming too much of a commodity business and lacked the creative thinking and relationship focus both Jeanne and I were used to. We both realized that what we had built with Maddox Marketing Group over the past 15 years provided a much better platform to do the results-generating work our clients have come to expect from us.”
 
Maddox Marketing Group has retained the local BrightLight staff members as well as the Cuyahoga Falls office and studio. Additional changes include a realigned operating structure and a new logo for the agency. Project and creative processes have been realigned to accommodate a more project-to-project oriented approach. Instead of requiring clients to enter into long-term, full-service commitments like most agencies, the restructuring will support the type of project team working relationship that today’s marketer or product manager is seeking.
 
“Clients today are looking for a resource that can come in and quickly assess their situation, develop the required strategic and creative solutions, and flawlessly execute them. We’ve streamlined our process to accommodate this “need for speed”  and to still be very budget friendly,” added Jeanne Maddox, executive director, client services.
 
To symbolize their renewed commitment and to support the agency’s new business development program, the pair also unveiled a new logo and identity system that features the likenesses of the two principals.
 
“We have built up a great deal of equity in the Maddox Marketing Group brand which led us to create our new logo featuring Rob and I. Now every time a client sees our logo, they’ll be reminded of not only what,  but who they are getting in their relationship with Maddox Marketing Group” added Jeanne Maddox.
 
Founded in 1991, Maddox Marketing Group works with clients to help them innovate, communicate and grow by developing and executing branding and product positioning strategies and creative solutions. Rob and Jeanne Maddox and the agency staff can be reached at 330-945-6232 or via email, results@maddoxmarketing.com. You can also learn more at www.maddoxmarketing.com.