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Press Releases

Harte-Hanks Trillium Software Offers Master Data Management 'MDM' Readiness Kit

November 27, 2007; 08:37 AM

BILLERICA, MA-- Trillium Software®, a business of Harte-Hanks, Inc. (NYSE:HHS) and leading enabler of Total Data Quality solutions, today announced the availability of its MDM Readiness Kit to assist enterprises with the design and implementation of their data quality and data governance resources for master data management (MDM) initiatives. This complimentary resource serves as a guide for Global 2000 organizations that are interested in preparing and executing a successful MDM initiative.

The Harte-Hanks Trillium Software MDM Readiness Kit includes numerous resources, among them:

an MDM Project Planning Checklist;
a white paper titled "Data Quality in the MDM Ecosystem" prepared by Trillium Software;
the Gartner “Magic Quadrant for Data Quality Tools, 2007” (an independent research note of data quality software available to global enterprises today, with Trillium Software analyzed among these tools);
case studies of successful MDM and Data Governance implementations; and,
additional materials for educational purposes.

"The MDM market place is filled with resources on how to envision and implement infrastructure, but until now has been sorely lacking in guidance and best practices for the quality of information that will ultimately feed these systems," said Len Dubois, vice president of marketing, Trillium Software at Harte-Hanks. "Our MDM Readiness Kit provides a roadmap for cross-enterprise data quality and governance in operational and analytical solutions. Increasingly, businesses understand that the success of each and all of their business intelligence initiatives depend on high quality information to keep enterprise 'master' data uniform, timely and accurate."

The MDM Readiness kit is complimentary from Trillium Software and can be downloaded, in exchange for contact information, at http://mdm.trilliumsoftware.com

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value – a process of "customer optimization" –organized around five strategic considerations: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (knowledge application) — Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at http://www.trilliumsoftware.com.