Harte Hanks Digital Practice Continues Market Momentum

December 11, 2007; 08:54 AM
YARDLEY, PA -- Harte-Hanks (NYSE:HHS), a worldwide direct and targeted marketing company, today announced that its Digital Practice has enhanced its leadership ranks, extended its network of external alliances, and continued its product development for the Postfuture® e-mail marketing platform.  This momentum is driven in part by new client wins during the last half of this year, primarily in retail, public sector, entertainment, pharmaceutical and automotive vertical markets.

The Digital Practice of Harte-Hanks comprises more than 125 professionals, averaging 12 years of experience across sales, service, creative, development and delivery.  These experts help Harte-Hanks clients devise digital strategy and employ digital media and communications, either alone or integrated with non-digital channels, to achieve marketing and business goals such as customer acquisition, retention and loyalty.

Glen Hartman Named Managing Director, Digital Practice  

Glen Hartman has been promoted to the position of managing director, digital practice.  Previously, Hartman led Harte-Hanks as a senior vice president for digital marketing for data-based marketing solutions.  In his new role, Hartman is responsible for managing all aspects of the Digital Practice and its offerings including Web site development, online advertising, search engine marketing, e-mail, mobile messaging, Web analytics and social networking – providing clients with strategy and execution support.

In addition, the Digital Practice has added to its management team with several new hires.  These hires include:  Julie Donovan, vice president/practice leader, digital media; Thomas Molitor, vice president/practice leader, digital interaction; Gary Druckenmiller, Jr., vice president, strategy & business development, digital practice; and Sebastian Pistritto, vice president, strategy & business development, digital practice.  Donovan, Molitor, Druckenmiller and Pistritto average more than 10 years of relevant strategic marketing experience.  Collectively, they have served a host of national and global brands representing manufacturing, retail, consumer packaged goods, consumer services, hospitality and technology sectors.

Harte-Hanks Extends Digital Relationship with Omniture, Inc.

Harte-Hanks also is extending an alliance relationship in the digital area through an agreement with Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software.  As a member of the Omniture Genesis Network, Harte-Hanks will integrate Omniture's Genesis solution, which is designed to reduce the complexity of measuring online marketing campaigns to help refine offers and increase results, into the Harte-Hanks Postfuture® e-mail marketing platform during the first half of 2008.  The combination of these two recognized products will assist customers' efforts to increase acquisition, lift commerce revenue, enhance communication relevancy, generate greater opportunity for online ad sales, consolidate e-mail marketing and analytics data, and measure e-mail campaign effectiveness more readily.

Harte-Hanks Postfuture E-mail Platform Integrated with Digital Practice

Further, Harte-Hanks has integrated the Postfuture® Enterprise Edition for e-mail marketing and messaging in its Digital Practice, as more clients now integrate e-mail in a larger, multichannel marketing strategy, recognizing e-mail as one component.

There also are continuing technology developments with Postfuture.  The latest addition to the Harte-Hanks Postfuture suite, Communicator 6.0, is a contact strategy tool that enables behavior-driven "triggered" e-mail marketing programs, based on responses and new data collected of e-mail recipients.

"By aligning the marketing expertise of Harte-Hanks and its Digital Practice with the expanded functionality of Harte-Hanks Postfuture, clients gain business insight in their e-mail and multichannel marketing to optimize customer relationships," said Frank Harvey, corporate officer and vice president, Harte-Hanks.

"The Harte-Hanks Digital Practice has grown considerably throughout the past year," Harvey said.  "While this growth represents the increasing importance of digital media and marketing, it also represents the value of our digital expertise including the understanding we provide to our clients about how digital applications and their successful executions feed a larger, multichannel marketing strategy.  Our digital experts are focused on driving customer loyalty to deliver greater value to our clients.  This requires having people, partners and technology committed to designing and delivering the right message to the right prospect through the right channel at the right time -- on the customer's terms."
               
New Address for Harte-Hanks Direct:  Yardley, PA

Harte-Hanks has moved its Harte-Hanks Direct agency headquarters from Langhorne, PA, to nearby Yardley, PA.  The new address is 777 Township Line Road, Yardley, PA  19067-5508.  The main telephone number remains (215) 750-6600.