Award-winning Contact and Communications Management Software: Perfect PA

December 17, 2007; 08:03 AM
Green Button Perfect PA is a Contact and Communications Management solution which embraces Customer Relationship Management (CRM) and Target Marketing functionality at a price affordable by the smaller business, sole trader or private user.
For Perfect PA version 2.5, released in November 2007, Green Button Software was presented with the runner-up prize in the FileMaker Champion award category at the FileMaker Cube Awards held on 30th November. The award was presented by ITPRO’S editor Chris Green.

Perfect PA has these key functions and benefits:

• Files outgoing and incoming letters, e-mails, faxes and other communications in one location directly accessible from the contact or business record. In addition it has a facility to view and store documents on a project by project basis

• Makes targeted mailings by post or e-mail easy to select, produce and record

• Provides the single user or small network with the functionality usually only afforded by large companies

• In-built flexibility means no need for expensive and time consuming customisation

• Dual platform software allows transfer of data across and between different platforms

Mark Staniszewski, Managing Director of Green Button Software says: “Perfect PA was born out of my own frustrations with existing offerings in this market place. I think it is key that it has been specified by a small business owner rather than by a programmer. Perfect PA saves time on routine administrative tasks while providing users with a tool that will help them target market more effectively.”

Tony Speakman, Regional Manager, FileMaker Pro Northern Europe, commented: “FileMaker already has a strong focus on business applications and Perfect PA is a versatile and comprehensive contacts and communications management solution for the small business market.”

Different types of user will appreciate different facets of the software:

• An established SME can network Perfect PA for up to 250 users and will appreciate the full range of CRM tools. Perfect PA’s cross platform capability may be particularly useful.

• The Small/Home Office user or Sole Trader will find that Perfect PA fulfils all contact management/communications creation and filing needs. Perfect PA’s target marketing functionality and ease of creation and filing of mailshots and eMailshots is very helpful when seeking new business or promoting targeted events and to convert a quotation to an invoice at the touch of a button saves much time.

• The Club or Charity will find Perfect PA particularly useful to characterise donors or members’ interests to enable accurate promotion of events to those with a cross-section of appropriate interests. This too will interest the Home User who will find Perfect PA a useful tool to help manage many aspects of their day to day lives and information needs, all within one easy to use application.

• The Start-up Business should look no further than a single unit Perfect PA at less than £200 to fulfil all its contact information, communications and operations needs.

Below are some real testimonials from small business owners who have embraced the software to get the maximum benefit.

Peter Rutland, Managing Director of Design Smart.biz and PowerPrintWorld.com said: “My two companies were technologically state of the art in terms of graphic design and printing but not in terms of our office and backroom functions. I needed that to change. Since meeting the Perfect PA team some two years ago, our evolution from paper to electronic has been painless, effective and enjoyable thanks to Green Button.

Perfect PA fulfils all our office needs in an uncomplicated yet effective way, saving us time and effort. Invoicing is as simple as you want or as complex as you need it, likewise email-shots and marketing. At Design Smart.biz and PowerPrintWorld.com, I wanted software that was powerful, flexible but not daunting. Perfect PA so far has met those needs 100%. Try it for yourselves - I doubt you will need anything else.”

Jacqueline Kandalaft of C-Thru Music said: “We have been developing our product for a few years and finally launched our MIDI master keyboard in January 2007. We have been slowly building up our contacts list within the music industry and knew that we would soon have a customer base to manage as well. So we looked for a programme that we would be able to import these contacts into, and put them into categories. We wanted to be able to follow a 'sales pipeline' – i.e. see at a glance how many prospective sales, leads, advocates, orders and actual completed sales we have. We also wanted to categorise where customers had heard about us for future marketing, and easily find how many customers are waiting for deliveries and such. Also like any new technology, we are constantly improving our software and adding new features to the keyboard, we wanted to support our customers with free downloads and information. So, with this in mind, we needed something that we could do bulk eMails easily with links to those downloads, and Perfect PA fitted the bill - perfectly! It is a wonderful tool and has become an essential part of managing our company.

Shane Fouhy of Hampshire Equine Clinic said: "Perfect PA is an intuitive user friendly product that allows my Veterinary practice to track clients, monitor clinical records and drug use. This has been an instrumental tool in the growth of my business. Great support and product flexibility."

Andi Edan, Managing Director of Design for Print Ltd, said: "Perfect PA is an excellent and reasonably priced CRM software solution for SMEs. It is easy to use, with an intuitive interface, and does much the same as very expensive so-called sophisticated CRM packages."