VisionPoint Marketing Redesigns And Develops Web Site For Alternate Access

February 19, 2008; 03:33 AM

Raleigh, NC (OPENPRESS) February 19, 2008 -- Diane Kuehn, president and chief executive officer of VisionPoint Marketing, http://www.visionpointmarketing.com, has announced that the firm has redesigned the Web site of Alternate Access, a leading provider of intelligent business phone systems to small business and branch office clients nationwide. VisionPoint’s challenge was to design a Web site for Alternate Access to drive qualified leads, turn those leads into actual sales, and to reflect the company’s brand and market position as an innovative leader in the industry.

To design a Web site that met Alternate Access’ needs, VisionPoint incorporated search engine optimization (SEO) to improve the volume and quality of traffic to the site. The site is organized into industries, solutions, features and services in order to make the site easy for visitors to navigate once reached. VisionPoint researched and analyzed specific keywords for the new site that would provide Alternate Access with the best position among its competitors and with the best opportunity to increase the visibility in search engine results.

The new Web site designed by VisionPoint for Alternate Access achieved the following results in less than six weeks: an 18 percent increase in total site traffic, a 50 percent increase in Web site traffic referred by search engines, and an increase in new visitors as a percentage of total site traffic from 52 percent to 74 percent. With VisionPoint’s SEO program, Alternate Access has been able to achieve both volume and quality in its online leads generation, because the traffic reaching the site is driven through very specific keyword searches. To view the site, visit www.AlternateAccess.com

“We enjoyed collaborating with Alternate Access on their new Web site,” said Kuehn. “We effectively identified their specific problem and solved it. VisionPoint is pleased with our SEO program and what it has done for Alternate Access.”

"VisionPoint brought together the right combination of strategic thinking, marketing expertise and technical fundamentals, including SEO that enabled us to create both a robust marketing tool to attract prospects and a valuable resource for our existing customers. We are beginning to reap the benefit of higher quality leads coming our way", says Adrienne K. Lumpkin, President.

About VisionPoint Marketing:
VisionPoint Marketing, an Internet marketing firm, helps mid-sized organizations achieve significant, measurable results by developing and executing strategic, creative online marketing solutions such as web design, search marketing, social networking and e-mail marketing. Recognized as a leader in interactive initiatives ranging from branding to lead generation, VisionPoint Marketing helps organizations differentiate themselves from their competition while achieving their marketing objectives. A minority and woman-owned business headquartered in Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of Commerce's Pinnacle Business Award for Steady Growth and Profitability in 2006, recognizing the firm's outstanding growth and sustained success. For more information, please visit www.visionpointmarketing.com or call 919-848-2018. Send inquiries to info@visionpointmarketing.com.