How to Market to China Online

February 28, 2008; 02:10 AM

The seminar is to meant to introduce new International initiatives at Baidu and also serve as a primer for businesses and netizens interested in learning more about online marketing in the world's second largest Internet market.

The free webinar will cover:
Overview of the Chinese Online Internet Market
Introduction to Baidu, CIC and CultureFish Media
Indexing on Baidu and China engines
Optimizing for Baidu and Chinese search engines
Cultural SEO and the need for word-of-mouth research and ongoing analysis for maximum ROI in a foreign market

There will be a Liive Q&A session via Twitter and Seesmic as the webinar is broadcast from members of the China Business Network worldwide. The event is open to anyone with a need to learn more about geographically localized marketing in new and developing markets like China.

The event is hosted by: The China Business Network, CIC and Culture Fish Media. The sponsors have invited Baidu International to showcase new products, personnel, innovations and engagement opportunities now available through the creation of their new International liaison office. Culture Fish will speak to culturally targeted interface and success via localized marketing and search strategies and CIC will lay down how to ascertain market needs and measure campaign success.

For US attendees the seminar will begin at: 10:30 PM EST on March 5, 2008
For Asia Attendees that makes the time: 11:30 PM on March 6, 2008
European Attendees will need to be up at 4:30 AM Amsterdam time .

To sign up simply fill out the request at:  http://www.culturefishmedia.com/news/1-corporate-news/20-baidu-basics-webinar.html